This unique example of field potato packaging is part of a rebrand for a small family business primarily selling in London's many markets. Grown in Essex, the brand was seeking an overhaul that elevated the product while maintaining the authentic farm-grown experience.
Originally titled just Padfield's, the newly branded H. Padfield & Sons highlights the fact that it is a family business while illustrating the artisan quality and therefore, minute attention to detail. The newly designed potato bags include an intuitive handle and sleek fonts that communicate sophistication and tradition. Clearly broadcasting the family's tradition of 130 years of feeding London, the field potato packaging also include buzzwords and phrases such as "slow grown" and "family farm," both of which are linked to values important to the modern consumer.