As many brands are beginning to seriously simplify the appearance of their products, consumers are gaining a new appreciation for busier labels that have been thoughtfully executed. Anto packaging is a delicious example of the latter, featuring aluminum cans that are completely covered in illustrations. The result is soft and sweet on the eyes.
Casa Rex began with a base that captures the rough but beautiful Italian landscape. This watermark has been printed over the entire paper jacket, providing a rich backdrop for the brand's memorable name and the incorporation of ingredient pieces that reflect Anto packaging's contents. Tomatoes, beans and peas have been drawn in a simplified style. The foods have been playfully strewn across the labels along with leafy twigs and lovely swirls.
What's Driving This Trend
- Illustrated Packaging
- Exploring the use of illustrations on packaging to engage consumers and create a unique visual experience.
- Complex Label Designs
- Embracing busier label designs that are thoughtfully executed to stand out in a market of simplistic packaging.
- Playful Branding
- Incorporating playful elements, such as illustrations and whimsical designs, to create a charming and visually appealing brand aesthetic.
Who This Affects Most
- Food and Beverage
- Exploring the use of illustrated packaging and complex label designs to differentiate products in the competitive food and beverage industry.
- Graphic Design and Printing
- Providing opportunities for graphic design and printing industries to collaborate on creating unique and engaging packaging designs.
- Art and Illustration
- Creating demand for illustrators and artists who can create customized and visually stunning packaging designs.
