Looking at Luna Burgers packaging, your immediate assumption would probably not be that its contents are actually patties. These are, of course, veggie burgers, with a major emphasis on the soil-grown variety.
The company really wanted to celebrate its eco-friendly values and its pride in using high-quality healthy ingredients. There are several different and exciting sorts of patties in this line of products, and so each box was carefully decorated to represent the produce that ended up inside. With the logo in the very center of the square cartons, Luna Burgers packaging is infused with color and detail that radiates outwards. Herbs, spices, seeds, beans, fruit and vegetables have all been illustrated in bright hues and with lovely lively forms, perhaps even getting meat-eaters interested in vegetarian cuisine.
What's Driving This Trend
- Eco-friendly Packaging
- Designing packaging to reflect a company's eco-friendly values presents opportunities for sustainable innovation.
- Plant-based Foods
- Catering to the growing demand for healthier and eco-friendly food options can lead to disruptive innovation in the plant-based food industry.
- Visual Storytelling Packaging
- Using packaging as a canvas for visual storytelling presents opportunities for creative and disruptive innovation in the food industry.
Who This Affects Most
- Food Packaging
- Innovating packaging design to cater to consumers' increasing desire for sustainability and aesthetics presents opportunities in the food packaging industry.
- Plant-based Food
- Developing high-quality and visually appealing plant-based food options can drive innovation in the plant-based food industry.
- Graphic Design
- Using packaging as an extension of a brand's storytelling presents opportunities for innovative graphic design in the food industry.
