Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Cognitive
Novelty
Parental concern for juvenile mental health sparks demand for developmental play.
4.1
Trend score
Trend
What is the Cognitive Novelty trend?
Cognitive Novelty: As the rates for cognitive differences like autism continue to rise, toy manufacturers are responding in kind with playthings that look to directly enhance physical and mental stimulation. Particularly targeting males, the innovations place a distinct focus on correlating development with play to satisfy parental desire to combat social alienation, as the toys mimic the look and feel of traditional goods to bolster interaction.
Trend themes
Themes within the Cognitive Novelty trend
Three behaviours holding the trend together01
Neurodevelopmental Toys
As the rates for cognitive differences like autism continue to rise, toy manufacturers are developing playthings that directly enhance physical and mental stimulation for children.
02
Open Creative Play
Toy companies are encouraging children to express their creativity by offering building blocks that do not come with instruction manuals.
03
Multisensory Toys
Toy makers are creating toys that engage a variety of senses and are particularly attractive to children with sensory processing differences, like autism.
Industry implications
What the Cognitive Novelty trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing
Toy manufacturers are actively developing innovative products that address children's growing needs and concerns.
For
Education
The development of neurodevelopmental toys and open creative building games could lead to the formation of new educational programs in schools that leverage these toys for learning.
For
Gaming
The introduction of advanced interactive gaming, like the Futuro Cube, offers new possibilities for game developers in terms of creating more engaging and stimulating experiences for players.
Trend signals
Trend signals for Cognitive Novelty
Trend score 4.1 out of 10, from popularity 67%, activity 49%, freshness 8%.
Popularity67%
Activity49%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cognitive Novelty trend
5 featured examples from Mar 23 to Sep 5, 2013CategoryLife-Stages
Instruction-Less Building Block Kits
The LEGO Architecture Studio Lets People Decide What to Build
Disruptive innovation opportunity: Innovate in the toy manufacturing industry by creating building kits that empower users to design their own structures.
CategoryLife-Stages
Multisensory Children Toys
Joyco by Jowan Baransi Focuses on Kids Who Suffer from Autism
Integrating multisensory elements into toys that cater to the specific needs of children with autism.
CategoryLife-Stages
Malleable Kinetic Sand Formulas
This Sculpting Sand Changes the Way People See the Substance
Innovative material like kinetic sand can revolutionize the toy manufacturing industry by introducing new play experiences.
CategoryTech
Interactive Gaming Cube Toys
This Gaming Toy Reacts to Your Skills
Opportunity for toy manufacturers to tap into the growing market of interactive gaming toys that provide unique and engaging experiences.
CategoryTech
Autism Assisting Robots
The NAO Robot Helps to Teach Children with Autism
The education industry has a disruptive innovation opportunity to integrate robots and AI to assist in special education.
