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Customized Toddler Toys

The Cameo by Rux Baby Rattle Features the Silhouette of Parents

— April 1, 2012 — Life-Stages
The Cameo by RUX baby rattle is a customized toddler toy that boasts the portraits of moms and dads on either end. A unique sculptural creation, it was conceived by Russell Greenberg after his first child was born last year in September. To achieve an abstract aesthetic, the portraits are blurred out silhouettes rather than detailed carvings of the parents' faces.

Crafted by hand out of maple wood using a lathe in Long Island City, New York, the Cameo by RUX baby rattle is the ultimate gift for new parents. Since they are modeled after photographs, these rattles can easily be a surprise as well. An all-natural toy, the handle is etched with the baby's name.
Trend Themes
1. Customized Baby Toys - The trend of creating personalized baby toys with unique features and designs offers opportunities for businesses to cater to the niche market of new parents who want special toys for their kids.
2. Handcrafted Wooden Toys - The trend of handcrafting wooden toys offers an opportunity for woodworking and artisanal businesses to create unique, sustainable and high-quality toys for children.
3. Abstract Toy Designs - The trend of creating abstract interpretations of traditional toys like rattles offers an opportunity for designers to create innovative new toys that are functional and striking at the same time.
Industry Implications
1. Toy Industry - Innovation in the toy industry by offering customizable, handcrafted and abstract toys can help new brands capture a niche market of parents who are looking for creative and sustainable toy options.
2. Woodworking Industry - The woodworking industry can capitalize on the demand for custom and handcrafted toys by creating eco-friendly and high-quality toys with unique designs that appeal to parents and kids.
3. Design Industry - Designers can create unique abstract toy designs that offer new functionalities and usability, which can help to differentiate their products in the highly competitive toy market.
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