When it comes to eco-friendly kids toys, we're seeing a surge in the number of ways that brands are expanding to provide peace of mind for parents that are concerned with both the environment and their child's development. Concerns regarding lead paint and BPA have lead a number of young parents to constantly doubt the ingredients being used to make plastic toys. This has lead to a movement backward to the styles of yesteryear; think natural materials and non-toxic dyes/paints.
As the demand for eco-friendly kids toys continues to rise thanks to practicing of alternative lifestyles, we'll likely see more toys that are simpler in design and make use of natural or recycled materials to be made.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 90%
Freshness 8%
