Category
Lifestyle
Assisted Choices
Trend cluster
Category
Celebrated
Incarceration
Prison life enters marketing as demand for consumer rebellion rises.
5.3
Trend score
Trend
What is the Celebrated Incarceration trend?
Celebrated Incarceration: As the cultural attitude toward law breaking becomes more lax with specific regard to media and celebrity culture, trouble with the law and being sent to prison is being rebranded as acceptable, tasteful and even celebratory market-wide. This acceptance of shortcomings welcomes those on the sidelines of society back into relevancy and lowers the standard for acceptable behavior amidst younger generations. A fascination with incarceration signifies a true extension and fruition of the "bad boy" image that has been played up previously, but never idolized in such blatancy.
Trend themes
Themes within the Celebrated Incarceration trend
Three behaviours holding the trend together01
Prison Chic
The cultural attitude towards criminality in media and celebrity culture is being rebranded as tasteful and celebratory.
02
Extreme Immersion
Tourism is extending to immersive experiences that simulate the life of a prisoner in a military jail.
03
Compassion Art
Artists are expressing empathy towards death row inmates through photography, using the final meals and heartfelt letters to create unconventional portraits.
Industry implications
What the Celebrated Incarceration trend means for industry
Where the trend changes the playbookFor
Fashion
Businesses have the opportunity to create collections inspired by the trend of rebranding prison culture and dressing models to look like prisoners.
For
Tourism and Hospitality
Hoteliers can capitalize on immersive experiences that simulate life in a military jail, complete with uncomfortable bedding, prison food and verbally abusive guards.
For
Art and Photography
Artists have a unique opportunity to use their craft to raise awareness and express empathy towards death row inmates through unconventional portraits.
Trend signals
Trend signals for Celebrated Incarceration
Trend score 5.3 out of 10, from popularity 77%, activity 74%, freshness 8%.
Popularity77%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Celebrated Incarceration trend
5 featured examples from Mar 29, 2013 to Feb 27, 2014CategoryTech
Death Row Meal Photography
This Henry Hargreaves Photography Series is Beautifully Compassionate
Opportunity for specialized restaurants or catering services to offer themed dining experiences that recreate death row meals with a compassionate approach.
CategoryTech
Thought-Provoking Prisoner Portraits
This Series by Trent Bell Features Prisoners Sharing Warnings
Exploring innovative methods to promote rehabilitation and reduce recidivism rates.
CategoryFashion
Luxurious Law-Breaking Editorials
Carol Ribeiro Breaks all the Rules for OF Magazine August 2013
The fashion industry can explore bold and provocative imagery that celebrates rule-breaking behaviour and promotes luxurious statement accessories
CategoryBusiness
Prison-Simulating Hotels
The Karosta Prison Hotel Immerses You in the Life of a Prisoner
The hotel industry can incorporate extreme experiences to attract adventure-seeking tourists and offer unique accommodation options.
CategoryMarketing
Imprisoned Model Commercials
This Louis Vuitton 2013 Ad is Paradoxical
Fashion brands can explore more unconventional and abstract approaches to advertising to stand out in a competitive market.
