Rules were made to be broken when it comes to the fashion industry, and OF Magazine August 2013 issue takes that theme literally. The subject -- or jailbird -- of this editorial is Carol Ribeiro, who plays the perfect jewel thief. Unfortunately, her luck has run out, and she is being sent to jail.
Throughout the shoot, Ribeiro is in a mix of dresses with luxurious fabrics such as fur, but the clothes are not the star of this editorial. She is wearing extravagant jewelry and accessories that seem to get bigger as the shoot goes on. In the end, Ribeiro gets off free, and exits a cell in a stunning blue cape-inspired top, tight black pants and a statement necklace large enough to stop traffic. The OF Magazine August 2013 issue and Carol Ribeiro make jail look sort of fabulous while displaying jewelry that may be worth serving time for.
What Makes This Trend Stand Out
- Rule-breaking Fashion Editorials
- Fashion publications are breaking the rules and pushing boundaries with editorial content that glorifies rule-breaking behaviour
- Luxurious Statement Accessories
- There is a growing demand for luxurious and extravagant statement jewelry and accessories that make a bold statement in high-end fashion
- Controversial Brand Marketing
- Brands are trying to shock and create controversy by depicting models in settings that provoke a strong reaction, redefining what is considered acceptable in advertising
Sectors Adopting This
- Fashion and Luxury Goods
- The fashion industry can explore bold and provocative imagery that celebrates rule-breaking behaviour and promotes luxurious statement accessories
- Jewelry Industry
- Jewelry makers can tap into the growing demand for bold and extravagant statement jewelry showcased in high-end fashion
- Advertising Industry
- Brands can experiment with provocative and controversial marketing techniques that challenge traditional notions of acceptability to create buzz and appeal to their target audience
