MOJO Yogurt approached the Armenia design firm Backbone Creative to help design a fresh and fun look for the company's yogurt. The result of this collaboration is a series of bottles and packages that feature vibrant stripes of color on a stark-white background. The glaring background represents the wholesomeness of the yogurt's primary ingredient, milk; the stripes of color add visual interest and also illustrate the real fruit flavor inside every package of MOJO Yogurt.
Taking a playful approach to representing the company name, Backbone Creative swapped out the Os and replaced them with juicy slices of fruit. In one instance, a banana stands in for the J. The company's logo looks good enough to eat and speaks volumes about the product inside.
Lighthearted, playful and juicy, the MOJO Yogurt branding is fresh and invigorating.