Communications Design student Liz Linn Borchert has devised a fictional brand of baking product and created Bravocado packaging to merchandize it. The ingredient would become a replacement of butter, oil and shortening for healthier recipes, but given its unconventionality, a strong visual representation needed to be developed to convince consumers of Bravocado's versatility.
Of course, the consumer is sure to eat up the look of these tins and cartons, for they have been executed with such delicious clarity and somehow a great simplicity of detail. Each item features a photo of a sliced avocado nestled into a different cooking container, flaunting its ability to mix well into pot-made meals, muffin cups and more. With its white base and clean black typefaces, Bravocado packaging communicates a purity and a freshness characteristic of the product within.