Category
Tech
Delegated Interfaces
Trend cluster
Category
Rucksack
2.0
Tech-integrated backpacks create connections regardless of worldwide locale.
5.7
Trend score
Trend
What is the Rucksack 2.0 trend?
Rucksack 2.0: Looking to stay plugged-in while 'off the grid', consumers are opting for backpacks that sustain connections and even create new ones. Using elements like solar energy to stay powered, these packs foster connectivity and further the integration of technology into every aspect of daily activity.
Trend themes
Themes within the Rucksack 2.0 trend
Three behaviours holding the trend together01
Tech-Integrated Bags
The integration of technology into every aspect of daily activity draws attention to electronics companies looking to create innovative wearables.
02
Solar-Charging Bags
Sustainable energy creates an opportunity for environmental companies to improve off-the-grid energy usage, while creating the possibility to commission wireless charging stations.
03
Wireless Communicative Bag
The need for better communication between electronic devices and pedestrians opens the door for tech companies to innovate wireless signal systems.
Industry implications
What the Rucksack 2.0 trend means for industry
Where the trend changes the playbookFor
Electronics
Electronic companies can focus more on wearables as the integration of technology becomes a trend in bags.
For
Sustainability
The emerging trend of solar-charging bags offers the opportunity for environmental companies to create innovative off-the-grid energy solutions.
For
Communications Technology
An increased need for better communication between electronic devices and pedestrians provides opportunities for tech companies to innovate wireless signal systems.
Trend signals
Trend signals for Rucksack 2.0
Trend score 5.7 out of 10, from popularity 83%, activity 80%, freshness 8%.
Popularity83%
Activity80%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rucksack 2.0 trend
6 featured examples from Jan 15 to Sep 21, 2013CategoryTech
Ghetto Blaster Backpacks
The Boompack is a Wearable Multimedia Entertainment Unit for the Streets
The consumer electronics industry can capitalize on the trend of wearable multimedia entertainment by developing innovative backpack designs that integrate media players and proje…
CategoryUnique
Solar-Powered Charging Backpacks
The Power Pack Stores Energy Using its Built-In Solar Panel
Disruptive innovation opportunity: Explore new ways to incorporate solar charging technology into various electronic devices and gadgets.
CategoryAutos
Tablet-Integrated Knapsacks
The iPad Backpack Serves as a Communicative Link to Motorists
The cycling gear industry can explore opportunities to develop innovative products that enhance communication and safety on the road.
CategoryWorld
Battery-Charging Bags
The SOOT Electropack Can Charge Electronics for up to Two Weeks
The outdoor industry can incorporate battery-charging capabilities into products such as hiking and camping gear for outdoor enthusiasts.
CategoryAutos
Signalling Cyclist Sacks
SEIL-Bag Projects Riders' Anticipated Movements to Improve Road Safety
Cycling equipment manufacturers can collaborate with tech companies to develop 'smart' tool kits that cater to growing demands of cyclists.
CategoryEco
Device-Charging Solar Backpacks
The ‘Birksun Levels’ Solar Backpack Charges Gadgets on
Consumer electronics companies can explore the development of solar-powered backpacks and accessories to provide convenient charging solutions for their customers.
