Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Modernized
Sway
The peaceful tradition of rockers and rocking chairs is updated.
5.3
Trend score
Trend
What is the Modernized Sway trend?
Modernized Sway: Rocking chairs and rockers are a global symbol for childhood and innocence; however recently, this symbol (and what it means to be a child) has changed in a drastic way. The rise of social media has created a boost in personal branding, placing individualism at the forefront of most consumers' character. This value is embedded at an early age, beginning with the personally-packed updates made to traditional playthings.
Trend themes
Themes within the Modernized Sway trend
Three behaviours holding the trend together01
Personalized Playthings
Social media has created a boost in personal branding, placing individualism at the forefront of most consumers' character. This value is embedded at an early age, beginning with the personally-packed updates made to traditional playthings.
02
Innovative Materials
Designers use post-consumer cardboard pulp, styrofoam, and plywood to introduce new forms and sustainability to traditional rocking chairs without sacrificing function.
03
Fantastical Rocking Horses
Fictional creatures, inspired by popular movies, have emerged as modern takes on the traditional rocking horse, catering to the obsessed parent who wants to surround his or her child with anything and everything to do with sci-fi.
Industry implications
What the Modernized Sway trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry can capitalize on the trend of personalized playthings by introducing more customizable options for consumers.
For
Sustainable Furniture
With innovative materials being used in modern rocking chair designs, the sustainable furniture industry can expand its offerings to include more eco-friendly and unconventional materials.
For
Movie Merchandising
The movie merchandising industry can take advantage of the increasing popularity of fandoms by creating more licensed products that cater to the interests of fans and collectors.
Trend signals
Trend signals for Modernized Sway
Trend score 5.3 out of 10, from popularity 72%, activity 78%, freshness 8%.
Popularity72%
Activity78%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Modernized Sway trend
4 featured examples from Nov 13, 2013 to Mar 11, 2014CategoryArt & Design
Stringed Swaying Seats
The GRO^ Rocking Horse Expresses Itself as a Minimalist Timber Frame
Opportunity for furniture manufacturers to explore minimalist designs and adaptable pieces.
CategoryArt & Design
Fictional Animal Rockers
The Rocking Tauntaun are Inspired by a Creature from 'Star Wars'
Opportunity for toy manufacturers to create innovative and imaginative rocking toys for children.
CategoryArt & Design
Origami-Inspired Rocking Chairs
The True Latvia Roo Rocker Chair is a Rocking Good Time
The furniture industry can capitalize on the trend for unique, foldable furniture inspired by origami like folding.
CategoryEco
Irregular Pulpy Rockers
Michael Neville's Rocking Chair Design is Unusual and Eco-Friendly
This industry has an opportunity to explore new materials and styles to create products that appeal to eco-conscious consumers.
