The peaceful tradition of rockers and rocking chairs is updated
Implications - Rocking chairs and rockers are a global symbol for childhood and innocence; however recently, this symbol (and what it means to be a child) has changed in a drastic way. The rise of social media has created a boost in personal branding, placing individualism at the forefront of most consumers' character. This value is embedded at an early age, beginning with the personally-packed updates made to traditional playthings.
Trend Themes
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Personalized Playthings — Social media has created a boost in personal branding, placing individualism at the forefront of most consumers' character. This value is embedded at an early age, beginning with the personally-packed updates made to traditional playthings.
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Innovative Materials — Designers use post-consumer cardboard pulp, styrofoam, and plywood to introduce new forms and sustainability to traditional rocking chairs without sacrificing function.
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Fantastical Rocking Horses — Fictional creatures, inspired by popular movies, have emerged as modern takes on the traditional rocking horse, catering to the obsessed parent who wants to surround his or her child with anything and everything to do with sci-fi.
Industry Implications
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Toy Industry — The toy industry can capitalize on the trend of personalized playthings by introducing more customizable options for consumers.
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Sustainable Furniture — With innovative materials being used in modern rocking chair designs, the sustainable furniture industry can expand its offerings to include more eco-friendly and unconventional materials.
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Movie Merchandising — The movie merchandising industry can take advantage of the increasing popularity of fandoms by creating more licensed products that cater to the interests of fans and collectors.
4 Featured, 29 Examples:
563,676 Total Clicks
Date Range:
Nov 13 — Apr 14
Trending:
Hot
Consumer Insight Topics:
