Consumers turn to infused products as a way to control flavor
Implications - Infused products, and even products that facilitate infusion, appeal to consumers who wish to strike a balance between health and flavor. Offering a sense of control both in terms of health and taste, this shift puts consumers in control of what they eat, speaking to a desire to remain healthy without sacrificing basic preferences with edibles.
Trend Themes
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Infusion Innovation — Innovative companies are creating new products for flavor infusion such as fruit-infused ice makers, built-in infuser mugs, and flavor-infusing jugs
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On-the-go Infusion — Consumers are looking for convenience with products such as brewing water bottles and spinning alcohol infusers
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Herb Infuser Designs — Creative designs for herb infusers such as vegetable-shaped and meat-mimicking pods enhance the cooking experience
Industry Implications
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Kitchen Appliance Industry — Companies can create innovative kitchen appliances such as ice ball makers, jug beverage dispensers, and herb infusers.
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Beverage Industry — The infusion trend can be leveraged for creating new beverage products with natural flavoring
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Tea and Coffee Industry — Infuser mugs and brewing bottles disrupt the tea and coffee industry by creating new ways for on-the-go infusion
