Category
Lifestyle
Assisted Choices
Trend cluster
Category
Infusion
Control
Consumers turn to infused products as a way to control flavor.
4.7
Trend score
Trend
What is the Infusion Control trend?
Infusion Control: Infused products, and even products that facilitate infusion, appeal to consumers who wish to strike a balance between health and flavor. Offering a sense of control both in terms of health and taste, this shift puts consumers in control of what they eat, speaking to a desire to remain healthy without sacrificing basic preferences with edibles.
Trend themes
Themes within the Infusion Control trend
Three behaviours holding the trend together01
Infusion Innovation
Innovative companies are creating new products for flavor infusion such as fruit-infused ice makers, built-in infuser mugs, and flavor-infusing jugs
02
On-the-Go Infusion
Consumers are looking for convenience with products such as brewing water bottles and spinning alcohol infusers
03
Herb Infuser Designs
Creative designs for herb infusers such as vegetable-shaped and meat-mimicking pods enhance the cooking experience
Industry implications
What the Infusion Control trend means for industry
Where the trend changes the playbookFor
Kitchen Appliance Industry
Companies can create innovative kitchen appliances such as ice ball makers, jug beverage dispensers, and herb infusers.
For
Beverage Industry
The infusion trend can be leveraged for creating new beverage products with natural flavoring
For
Tea and Coffee Industry
Infuser mugs and brewing bottles disrupt the tea and coffee industry by creating new ways for on-the-go infusion
Trend signals
Trend signals for Infusion Control
Trend score 4.7 out of 10, from popularity 67%, activity 65%, freshness 8%.
Popularity67%
Activity65%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Infusion Control trend
7 featured examples from Jul 3, 2013 to Nov 19, 2015CategoryArt & Design
Brewing Water Bottles
The O'Cha Tea Capsule Lets You Conveniently Create On-the-Go Infusions
Beverage companies can innovate by creating portable and efficient solutions to provide consumers with on-the-go infusions.
CategoryEco
Built-In Infuser Mugs
This Travel Tea Mug Touts a Clever Design For Brewing Loose Leaf Tea
Disruptive innovation opportunity: Introduce new kitchenware products and gadgets that enhance the tea brewing experience, leading to increased consumer satisfaction.
CategoryArt & Design
Vegetable-Shaped Herb Infusers
This Handy Herb Infuser Resembles a Red Pepper
The kitchenware industry can explore innovative designs and materials to create more efficient and enjoyable herb infusers.
CategoryLifestyle
Flavor-Infusing Jugs
This Glass Beverage Dispenser Allows for Natural Flavoring
Opportunity for innovative kitchenware products that enhance beverage flavor.
CategoryArt & Design
Spinning Alcohol Infusers
Sempli's Incanter Helps You Add Flavor to Spirits at Home
Sempli's Incanter is a new addition to the innovative and growing market of kitchen gadgets.
CategoryArt & Design
Meat-Mimicking Flavor Pods
The Pulke Herb Infuser is a Clever Seasoning-Stuffed Ingredient
The food and beverage industry can incorporate meat-mimicking flavor pods to create new vegetarian or vegan products with unique flavors.
CategoryLifestyle
Fruit-Infused Ice Makers
AdNArt’s Ice Balls Maker is a Great Addition to Your Summer Drinks
Creating new beverage products and flavors that cater to consumers interested in fruit-infused drinks
