Pop-up shops & events evolve with custom services for fast-paced lives
Implications - Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain.
Trend Themes
1. Pop-up Customization - Pop-up shops are evolving to offer customized products as opposed to strictly set or seasonal varieties, catering to the consumer with a packed schedule.
2. Interactive On-site Customization - Trend of on-site interactive customization enables fast-paced consumers to design and purchase their own products at the event or store.
3. Build-your-own Concept - Build-your-own concept allows customers to completely customize their product from base to toppings, with companies such as McDonald's testing this trend in selective locations.
Industry Implications
1. Retail Industry - Retail industry can make use of pop-up customization and interactive on-site customization with digital platforms to offer instant personalized services.
2. Food Industry - Food industry can create build-your-own concept with online digital platforms to enable customers to design and purchase their own meals instantaneously.
3. Fashion Industry - Fashion industry could set up interactive pop-up shops and events to offer customized trendy clothing options for fast-paced lives as per individual preferences.
