If you're going to be putting down some cash on a good suit, it's worth your while to visit a tailor shop and make sure all of the measurements are just so. However, a custom suit doesn't have to cost a fortune, as Indochino has proved for years with its bespoke suits for men, which are quite reasonably priced. In order to improve the number of suit-wearing gentlemen across North America, the brand set up the 'Traveling Tailor,' which took the form of a temporary shop that hopped from city to city, spreading style.
At the pop-up, suits were organized by type and the tailor on site would ask guys to specify where this special suit would be worn. After collecting all the required measurements, this data was loaded into the Indochino app so that visitors has a chance to order the perfect fitting suit, and specify their preferences for fabric, closures and buttons.