'Bareburger' is an upscale fast food chain that offers quickly made organic burgers that are more nutritious, diverse and flavorful than those of competing fast food chains.
The 'El Matador' is offered by the chain restaurant and is inspired by Mexican cuisine. The burger is topped with cheese curds, pickled jalapenos, guacamole and green leaf. What makes this burger spicy is its pico de gallo topping -- a fresh Mexican salsa that the chain adds spice to. By adding the spice into the burger's fresh topping rather than the meat itself, the chain store ensures that the burger is accompanied with other flavors to counterbalance the heat.
These organic burgers put a unique spin on what is commonly viewed as a homogeneous market.