The Counter Custom Burgers is bringing the heat this month with the debut of its new Serrano Burger.
Just as the name suggests, the new Serrano Burger is a fiery creation inspired by the heat and flavor of serrano peppers. The burger starts with an all-natural Angus beef patty topped with cheddar cheese, red onion, smoked Gouda cheese, bacon, serrano pepper, and onion mix. The whole thing is served on a fluffy brioche bun appeared with a deep-fried serrano pepper and served with a side of serrano chili aioli.
To pair with the new burger, The Counter is also offering two new beverage options: Ruffino Pinot Grigio and Modelo Especial. The Ruffino Pinot Grigio is a medium-bodied, elegant white wine, while Modelo Especial is a Mexican lager with an orange blossom honey aroma.
Image Credit: The Counter Custom Burgers
Key Themes Behind This Trend
- Fiery Food Offerings
- There is an opportunity for fast casual restaurants to introduce more spicy and flavor-forward menu items to attract customers who crave bold flavors.
- Limited-time Offerings
- Limited-time offerings can create buzz and excitement for restaurants and increase sales by offering customers new and unique items to try.
- Beer and Wine Pairings
- Combining menu items with specific beer and wine offerings can elevate the dining experience for customers and lead to increased sales from more high-end drink options.
Where This Applies
- Fast Casual Restaurants
- Fast casual restaurants can capitalize on the trend of spicy and flavorful foods by adding unique, bold items to their menus.
- Restaurant Marketing
- Marketing departments for restaurants can use limited-time offerings to create buzz and increase sales for new menu items.
- Alcohol Retailers
- Alcohol retailers can partner with restaurants to offer specific beer and wine pairings, creating a new market for their products and increasing sales in higher-end drink options.
