The market for customized goods is rising at an exponential rate as fast fashion leaves many fashion-forward folks feeling less than original; these custom shopping experiences look to provide something that's definitely not off the rack and enhance the level of luxury associated. Terms like custom and bespoke allude to the overall notion of luxurious experiences in the shopping industry.
As we see custom shopping experience spilling from the physical world to the online realm, we see the augmentation of online shopping to be concerned with measurements as opposed to generic sizes. The customization of clothing -- while definitely not a new concept -- is receiving a much needed overhaul to make it more appealing for generations not used to such products.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
