This Jaguar watch, inspired by the highly limited-edition Jaguar Lightweight E-Type car, is the result of a collaborative effort between the automaker and the Bremont company. Bremond is producing six watches to complement the six cars Jaguar is producing. The watches will contain materials from the car production line.
The watch's face closely resembles the E-Type car's tachometer. It has a black dial and red hour and the same red quadrant that adorns the car's speedometer. The six o'clock spot in each watch is stamped with a corresponding chassis number for each of the six cars.
The central band of the watch's white gold case is made of aluminum scraps left over from making the cars' panels.
Why This Trend Is Growing
- Auto-inspired Luxury Watches
- Luxury watch brands can collaborate with automakers to create limited edition auto-inspired watches.
- Bespoke Limited Edition Collections
- Brands can create bespoke limited edition collections that appeal to a small but high-end segment of customers.
- Material Upcycling
- Innovative brands can turn waste materials from the production line into high-end limited edition products, adding value and reducing waste.
Industries Being Reshaped
- Luxury Watches
- Luxury watch brands can collaborate with automakers to create a special edition auto-inspired timepiece.
- Automotive
- Automakers can collaborate with luxury watch brands to create limited edition collections that appeal to collectors and enthusiasts alike.
- Sustainable Fashion
- Sustainable fashion brands can take inspiration from material upcycling and create innovative new products from waste materials.
