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Salted Cookie Butter Shakes

The Counter Has a New Sea Salt Caramel Cookie Butter Shake

— August 13, 2022 — Lifestyle
The Counter Custom Burgers is shaking things up with summer with two tasty new entrees and the launch of its new Sea Salt Caramel Cookie Butter Shake.

Putting an unexpected twist on comfort food, The Counter has just launched two new Mac n Cheese Burgers: the Mac Stack Burger and the Green Chile Mac n Cheeseburger. Both are made with juicy Angus beef patties and applewood-smoked bacon topped with either deep-fried mac n cheese or green chile mac n cheese. On the other hand, the new Sea Salt Caramel Cookie Butter Shake is made from a rich combination of vanilla bean ice cream, salted caramel, and cookie butter, all topped with whipped cream, more caramel, sea salt, and a mini speculoos cookie.

All three of the new items are available now through November 6, 2022.

Image Credit: The Counter Custom Burgers
Trend Themes
1. Comfort Food Mashups - The trend toward mixing surprising flavors in traditional comfort food may drive innovation opportunities with unique ingredient combinations.
2. Gourmet Milkshakes - A growing interest in imaginative milkshakes presents an opportunity for businesses to offer inventive combinations of flavors, toppings, and textures.
3. Limited-time Offerings - Creating a sense of urgency and scarcity through limited-time themed menus or menu items can drive consumer demand and interest.
Industry Implications
1. Fast Food - Fast food chains may benefit from offering creative, limited-time menu items to promote customer curiosity and enthusiasm.
2. Gourmet Restaurants - Upscale eateries may benefit from incorporating playful, unexpected twists on classic dishes and drinks to stand out to adventurous patrons.
3. Dessert Chains - Specialty dessert chains may find success in offering gourmet, elevated milkshakes as a premium menu item that indulges consumer desires for decadent treats.
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