Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Infancy
A desire for organic living prompts more rustic infant decor.
3.0
Trend score
Trend
What is the Sustainable Infancy trend?
Sustainable Infancy: Seeking an alternative upbringing to the more materialistic tendencies of mainstream society, parents are turning to eco-friendly decor to emphasize a more natural and raw lifestyle. Baby accessories made from wooden material serves to add a rustic, environmental appeal to traditionally materialistic goods, combining the sustainability of eco decor with the need to stimulate children in a more organic and natural manner.
Trend themes
Themes within the Sustainable Infancy trend
Three behaviours holding the trend together01
Organic Living
Parents are turning to eco-friendly decor to emphasize a more natural and raw lifestyle for their infants.
02
Sustainability
Eco-friendly baby products and materials are becoming increasingly popular as parents prioritize sustainability as part of their children's upbringing.
03
Plastic-Free Design
Designers of baby products are incorporating plastic-free designs, made with food-grade stainless steel and medical-grade silicone to appeal to eco-conscious parents.
Industry implications
What the Sustainable Infancy trend means for industry
Where the trend changes the playbookFor
Eco-Friendly Baby Products
The demand for eco-friendly baby products, from diapers and bottles to decor, continues to grow as more parents prioritize sustainability for their children.
For
Sustainable Materials
The use of sustainable materials in baby products, from wooden toys to pulp-lined diapers, is becoming increasingly popular across the baby care industry.
For
Healing and Organic Skincare
Brands incorporating ancient healing remedies and organic ingredients in their baby skincare lines are appealing to parents who prioritize natural and gentle care for their children's skin.
Trend signals
Trend signals for Sustainable Infancy
Trend score 3.0 out of 10, from popularity 49%, activity 33%, freshness 8%.
Popularity49%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Infancy trend
5 featured examples from Oct 26, 2016 to Dec 8, 2017CategoryFashion
Celestial Baby Care Kits
Between You and the Moon’s Baby Moon Range is Organically Sourced
The market for organic skincare products can leverage the trend of ancient healing remedies to create innovative baby care kits that cater to eco-conscious consumers.
CategoryLife-Stages
Sustainable Shape Sorters
This Children's Toy Was Designed to Last for Generations
Toy manufacturers have the opportunity to disrupt the industry by shifting towards sustainable practices and creating toys that are designed to last longer.
CategoryLifestyle
Hypoallergenic Eco Diapers
Kit & Kin Diapers are Ideal for Babies with Sensitive Skin
Companies in this industry can take advantage of growing demand for eco-friendly and hypoallergenic diaper products.
CategoryLife-Stages
Eco-Friendly Baby Bottles
The Pura Baby Bottles Feature a Plastic-Free Design That is Recyclable
Opportunity for baby product manufacturers to cater to eco-conscious parents by offering sustainable and non-toxic options.
CategoryEco
Eco Pulp-Lined Diapers
Walmart's Parent’s Choice Premium Diaper is Lined with Sustainable Pulp
Disruptive innovation opportunities in the baby care industry to create eco-friendly and comfortable products for infants.
