Dip & Flip is a gourmet London burger joint passionately dedicated to the pursuit of perfect gravy.
The London burger restaurant serves their stacked sandwiches with free-flowing servings of extra gravy on top, on the side and everywhere in sight. In addition to hamburgers, the eatery offers roast beef sandwiches dripping in gravy (the "dip" part of Dip & Flip), gravy-soaked patty melts (grilled cheese with a hamburger patty inside) and decadent cheese fries (self-explanatory). The London burger purveyor's crowning glory is the Dip & Flip sandwich, a sandwich that combines a burger patty with roast beef and covers the whole thing in the restaurant's signature gravy.
This London burger restaurant is tapping into a modern foodie movement -- extreme food concepts that focus on one Instagram-worthy aspect, like unusual coloring, odd combinations or crazy amounts of gravy.
What's Driving This Trend
- Extreme Food Concepts
- The trend of creating unusual and Instagram-worthy food, such as Gravy-Drenched Hamburgers, to appeal to foodies on social media platforms.
- Gourmet Fast Food
- An emerging trend of elevating classic fast food items with gourmet ingredients and flavors, exemplified by Dip & Flip's gourmet burgers.
- Sauce Innovation
- An emerging trend of creating unique and signature sauces to complement traditional dishes, such as Dip & Flip's signature gravy.
Who This Affects Most
- Fast Casual Dining
- Fast casual dining industry can capitalize on the demand for elevated fast food by integrating gourmet ingredients and flavors into their menus.
- Social Media Marketing
- Social media marketing industry can leverage the Extreme Food Concepts trend to promote unique and Instagram-worthy food items to younger audiences.
- Specialty Sauce Manufacturing
- Sauce manufacturing industry can pivot toward creating innovative and unique sauces for restaurants looking to add signature dishes to their menus, like Dip & Flip's gravy.
