Category
Lifestyle
Effortless Rounds
Trend cluster
Category
Exotic
Dairy
A need for excitement prompts more diverse milk flavoring.
3.2
Trend score
Trend
What is the Exotic Dairy trend?
Exotic Dairy: While dairy products like milk offer a plentiful source of nutrition, the plethora of junk food alternatives often prevents youths from choosing the former. As a means to add more appeal to traditional health beverages, brands are opting for eccentric flavor infusions to combine the nutritional qualities of milk with the allure of exotic indulgence.
Trend themes
Themes within the Exotic Dairy trend
Three behaviours holding the trend together01
Exotic Flavored Milk
Brands are opting for eccentric flavor infusions to combine the nutritional qualities of milk with the allure of exotic indulgence.
02
Creative Milk Packaging
Adorable illustrated milk cartons and cans are used to convince any kid to drink milk with potent recipes.
03
Alternative Milk Flavors
Soy milks are being flavored like soda pops, and Milk is being used to create hot cocoa-inspired beverages.
Industry implications
What the Exotic Dairy trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Food and beverage companies can use exotic flavor infusions and playful packaging to transform healthy foods into indulgent treats for kids.
For
Packaging Industry
Innovative packaging designs, including adorable illustrations and interactive features, can be used to market healthy foods to kids.
For
Nutrition Industry
Companies can use alternative milk flavors, such as soda-flavored soy milk, to provide healthy options for consumers who want to indulge in their favorite flavors.
Trend signals
Trend signals for Exotic Dairy
Trend score 3.2 out of 10, from popularity 50%, activity 39%, freshness 8%.
Popularity50%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exotic Dairy trend
5 featured examples from Apr 12, 2013 to Mar 12, 2014CategoryLifestyle
Cute Fruity Cans
MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor
The food and beverage industry can take advantage of approachable packaging designs to attract a wider range of consumers and increase sales.
CategoryLife-Stages
Exotic Animal Branding
Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
The packaging industry could benefit from the trend of eco-friendly packaging, as companies explore new materials and designs to create sustainable milk cartons.
CategoryLifestyle
Soda-Flavored Soy Milks
Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
Disruptive innovation opportunity: Introduce innovative flavors to the soy milk market to attract a wider range of consumers and differentiate from competitors.
CategoryLifestyle
Hot Cocoa-Inspired Drinks
The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer
The dairy industry can capitalize on cocoa-inspired cold beverage trend by developing new products that align with this trend.
CategoryLifestyle
Cereal-Flavored Milks
Cow Wow Milk Tastes Like it's Already Been Mixed with Cereal
Potential for creating new cereal-flavored milk products for the market.
