Trend cluster
Category

Personified
Cuisine

Meals are youthfully re-shaped as parents strive to encourage familial bonds.

Disney Character-Shaped FoodsCartoonish Packed MealsMouth-Watering Portrait PizzasAnime Monster PancakesFacial Figure Egg Shapers

Trend

What is the Personified Cuisine trend?

Personified Cuisine: As familial bonding becomes less frequent due to distractive technological developments, solitary actions among youths have become more prevalent. Seeking to foster closer ties through traditional everyday routines, parents are turning to personified food shapes to add youthful characteristics that children can relate to. Playfully presented food combines comical aesthetics with the need to connect with others through more lighthearted and approachable means.

Trend themes

Themes within the Personified Cuisine trend

Three behaviours holding the trend together
01

Personification of Food

As fewer families bond during mealtimes, personified food shapes are being used as an approachable means to connect with others, creating opportunities for businesses to innovate food presentation.

02

Playful Breakfast Gadgets

The rise in demand for entertaining breakfast tools that organize and artfully shape food is creating opportunities for innovation in breakfast goods and kitchen gadget markets.

03

Edible Art

The trend for making food creatively presentable, as seen in artisan pizzas and anime pancakes, is leading to innovative potential in food artistry and commission-based services.

Industry implications

What the Personified Cuisine trend means for industry

Where the trend changes the playbook
For

Food and Beverage

As families look for ways to connect during meal times, the use of personified food shapes and playful breakfast gadgets presents an opportunity for companies in the food and beverage industry to create unique menu items and innovative cooking utensils.

For

Kitchen Gadgets

As demand for playful breakfast gadgets increases, businesses in kitchen utensils and equipment manufacturing can innovatively build new tools and designs catering to consumers demand for creative and entertaining breakfasts.

For

Art and Design

As there is a rising demand for creative food design, businesses in both food and design can collaborate to create edible art or commission work from chefs like Lunchbox Dad or pizza magicians like Wilhelm Rodriguez.

Trend signals

Trend signals for Personified Cuisine

Trend score 4.8 out of 10, from popularity 57%, activity 79%, freshness 8%.

Popularity57%
Activity79%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific