Category
Lifestyle
Serial Snacking
Trend cluster
Category
Layered
Consumption
Consumers turn to multilayered cuisine to satiate a need for diversity.
4.1
Trend score
Trend
What is the Layered Consumption trend?
Layered Consumption: As consumers become exposed to culturally diverse cuisines, the need to acquire more variety in everyday consumption has become a priority. Seeking to add more flair to conventional meals, individuals are turning to multi-layered cuisine formats as a means to add ingredients and enhance levels of flavor.
Trend themes
Themes within the Layered Consumption trend
Three behaviours holding the trend together01
Multicultural cuisine
As multicultural cuisine becomes a priority for consumers, businesses have an opportunity to experiment with new flavor combinations.
02
Layered dishes
Consumers are turning to layered dishes as a way to infuse more variety and flavor in their everyday consumption, providing an opportunity for businesses to innovate with unconventional food presentations.
03
Savory desserts
The trend of incorporating savory flavors into desserts, such as pretzel crusts and cheese frosting, presents a disruptive opportunity for businesses to explore unique flavor combinations.
Industry implications
What the Layered Consumption trend means for industry
Where the trend changes the playbookFor
Food and beverage industry
The food and beverage industry can take note of the growing consumer interest in multicultural cuisine and incorporate diverse ingredients to add more variety to their menus.
For
Hospitality industry
The hospitality industry can experiment with layered dishes to add uniqueness to their presentation and to cater to consumer's desire for diverse food options.
For
Confectionery industry
The confectionery industry has a chance to tap into the savory dessert trend by innovating with unconventional flavors and ingredients that cater to the changing taste preferences of consumers.
Trend signals
Trend signals for Layered Consumption
Trend score 4.1 out of 10, from popularity 60%, activity 56%, freshness 8%.
Popularity60%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Layered Consumption trend
4 featured examples from Feb 11, 2014 to Jul 28, 2015CategoryLifestyle
Pepperoni Pizza Cakes
This Easy to make Pillsbury Recipe is for an Epic Layered Pizza Dish
Leveraging unconventional ingredient combos or culinary presentation techniques for menus could boost customer satisfaction.
CategoryLifestyle
Overstuffed Gluttonous Burgers
Mathew Ramsey Uses His Passion for Burgers to Create Tasty Options
The food and beverage industry can capitalize on the trend of gourmet burgers and unconventional burger options by offering their own creative creations that cater to consumers' d…
CategoryLifestyle
Savory Dairy Confections
The Grilled Cheese Cake is a Stack of Sandwiches and Cheddar Frosting
Bakeries can tap into the market for savory desserts by creating unique offerings like the Grilled Cheese Cake to cater to customers seeking unconventional flavor profiles.
CategoryLifestyle
Layered Pretzel Desserts
This Chocolate, Peanut Butter and Pretzel Pie is a Tasty Trifecta Treat
Bakeries can offer unique and creative desserts featuring peanut butter and pretzel combinations to attract customers and stand out from competitors.
