Expensive products designed to be discarded mark an acceptance of excess
Implications - The notion of disposable income has a new meaning as the luxury-obsessed opt for single use products that feature lavish stylings. This statement of ultra-excess pushes against luxury goods as investments and acknowledges the lengths retailers must reach to satiate international luxury product demand.
Trend Themes
-
Disposable Luxury — Consumers with disposable income are choosing single-use luxury items as a statement of ultra-excess against established luxury products.
-
Ultra-expensive Accessories — High-end fashion brands are constantly pushing the boundaries of luxury, producing accessories with opulent materials at exorbitant prices.
-
Luxury Celebrations — Customers are looking for over-the-top options for special moments like Christmas and are willing to pay significant sums for luxury holiday decorations.
Industry Implications
-
Luxury Goods — Luxury brands and retailers should consider offering single-use luxury items to appeal to ultra-high net worth customers.
-
Fashion — Luxury fashion brands should explore producing ultra-expensive accessories made from opulent materials to further establish their dominance in the luxury market.
-
Holiday Decor — Florists and designers can tap into the holiday decoration market by creating high-end wreaths and other luxury decorations with rare blooms and precious stones.
5 Featured, 41 Examples:
548,802 Total Clicks
Date Range:
Jun 13 — Apr 14
Trending:
Hot
Consumer Insight Topics:
