Category
Lifestyle
Assisted Choices
Trend cluster
Category
Disposable
Luxury
Expensive products designed to be discarded mark an acceptance of excess.
5.7
Trend score
Trend
What is the Disposable Luxury trend?
Disposable Luxury: The notion of disposable income has a new meaning as the luxury-obsessed opt for single use products that feature lavish stylings. This statement of ultra-excess pushes against luxury goods as investments and acknowledges the lengths retailers must reach to satiate international luxury product demand.
Trend themes
Themes within the Disposable Luxury trend
Three behaviours holding the trend together01
Disposable Luxury
Consumers with disposable income are choosing single-use luxury items as a statement of ultra-excess against established luxury products.
02
Ultra-Expensive Accessories
High-end fashion brands are constantly pushing the boundaries of luxury, producing accessories with opulent materials at exorbitant prices.
03
Luxury Celebrations
Customers are looking for over-the-top options for special moments like Christmas and are willing to pay significant sums for luxury holiday decorations.
Industry implications
What the Disposable Luxury trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Luxury brands and retailers should consider offering single-use luxury items to appeal to ultra-high net worth customers.
For
Fashion
Luxury fashion brands should explore producing ultra-expensive accessories made from opulent materials to further establish their dominance in the luxury market.
For
Holiday Decor
Florists and designers can tap into the holiday decoration market by creating high-end wreaths and other luxury decorations with rare blooms and precious stones.
Trend signals
Trend signals for Disposable Luxury
Trend score 5.7 out of 10, from popularity 84%, activity 78%, freshness 8%.
Popularity84%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Disposable Luxury trend
5 featured examples from Jun 14 to Dec 7, 2013CategoryLuxury
$5 Million Christmas Decorations
The World's Most Expensive Christmas Wreath is Strung with Rubies
The luxury goods industry can tap into the demand for high-end Christmas decorations by offering exclusive and exquisite holiday ornament collections.
CategoryArt & Design
Billionaire Bathroom Tissues
22 Carat Gold Toilet Paper Roll is the Most Expensive Disposable Item
Disruptive innovation opportunity: Incorporate innovative materials and designs into luxury goods to attract affluent consumers.
CategoryLuxury
Exuberantly Expensive Luxury Pencils
The Graf Von Faber-Castell Pencil is Immensely Pricey
The luxury goods industry can further innovate by exploring new and unique products that use expensive materials such as gold and diamonds.
CategoryUnique
Designer Toilet Paper
Chic Japanese Toilet Paper Priced at $17 a Roll
With the growing demand for luxury goods in the home, manufacturers of home goods can explore toilet paper as a design-led product.
CategoryLuxury
Rock Star-Worthy Guitar Picks
These Fancy Guitar Picks by Timber Tones are for Luxury Guitarists
The musical instruments industry could explore the production of high-end guitar accessories to cater to the demand for luxury options.
