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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,317 more

Snackable Brew

A desire for customization prompts the addition of food to drinkable goods

Implications - As the DIY craze continues to dominate, techniques of customization are becoming more common, prompting consumers to add personalized touches to everyday goods. Seeking to make ordinary beverages more alluring, consumers are topping both sweet and alcoholic drinks with food to enhance texture and aesthetic appeal. Edible beverage toppings combine the extravagance of food accents with the need to improve everyday indulgences with more convenient, tailor-made approaches.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
280,299 Total Clicks
Date Range:
Jun 12 — Aug 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Frothy Yogurt Cocktails
Frothy Yogurt Cocktails
This Pearls Before Swine Drink Gets its Frothy Texture From Greek Yogurt
This Pearls Before Swine cocktail created by Joaquín Simó has a foamy texture that was achieved without the use of heavy egg whites or cream. Instead this boozy drink is infused with Greek yogurt... MORE
Drinkable Campfire Confections
Drinkable Campfire Confections
The S’mores Hot Chocolate is Perfect for Summer and Winter
Since summer is here, at least for those residing in the Northern Hemisphere, people might prefer to eat a real s’more by the campfire; but once fall and winter hits, the S’mores Hot... MORE
Candy-Infused Cocktails
Candy-Infused Cocktails
The Peanut Butter Cup Martini is an Intoxicating, Nutty Treat
If booze, peanut butter or chocolate has a profound impact on you, then this Peanut Butter Cup Martini will surely speak to you. This naughty concoction is the handiwork of blogger Josie, from the... MORE
Booze-Infused Carrot Elixirs
Booze-Infused Carrot Elixirs
Pinch Food Design's DIY Boozy Veggie Beverages are Healthy and Easy
Eating your vegetables just got a bit easier with these boozy veggie beverages that you can make in the comfort of your own home. This recipe from ‘Pinch Food Design’ lets you add as... MORE
Movie Theater Snack Milkshakes
Movie Theater Snack Milkshakes
This 'Sugar and Charm' Caramel Popcorn Drink is Sweet and Salty
This ‘Sugar and Charm’ caramel popcorn drink puts chocolate, vanilla and strawberry milkshakes to shame. The classics are still delicious, but this movie theater-inspired shake is more... MORE
Sugar Plum Margaritas
Sugar Plum Margaritas
This Transitional Plum Cocktail Bridges the Gap Between Summer and Fall
This plum cocktail is the ideal alcoholic beverage to go from summer to autumn with. Created by the blog Appeasing a Food Geek as part of the #DrinkTheSummer virtual cocktail party, the Sugar Plum... MORE
Alcoholic Bacon Beverages
Alcoholic Bacon Beverages
'The Bacon Sour' Infuses Bacon Into its Alcoholic Mix
Those who love Bacon on anything and everything will be pleased to know that ‘The Bacon Sour’ incorporates this delicious food item into an alcoholic bacon beverage. This alcoholic mix... MORE
Alcoholic Cookie Beverages
Alcoholic Cookie Beverages
Michael Voltaggio Created an Oreo Drink Called 'Oreo Shandy'
Michael Voltaggio took part in the #OreoSnackHack campaign and showcased that it’s in your best interest to accompany your Oreo snack with an Oreo drink—one that doesn’t include... MORE

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