Category
Tech
Delegated Interfaces
Trend cluster
Category
Mobile
Beauty
A desire for convenience prompts consumers to turn to digital beauty apps.
5.6
Trend score
Trend
What is the Mobile Beauty trend?
Mobile Beauty: With smartphones making everyday experiences more accommodating, consumers are seeking to replace traditional rituals with digital alternatives as a means to make day-to-day habits more convenient. Hairstyling and beauty apps reflect a move away from conventional beauty customs, showing that even the realm of personal grooming is becoming more streamlined.
Trend themes
Themes within the Mobile Beauty trend
Three behaviours holding the trend together01
Digital Convenience
Consumers seek to replace traditional rituals with digital alternatives as a means to make day-to-day habits more convenient, prompting the rise of mobile beauty apps.
02
Virtual Makeup Trial
Virtual makeup trial apps eliminate the need for physical testing, creating a more efficient and risk-free beauty shopping experience.
03
Real-Time Beauty
Real-time beauty apps with augmented reality features allow for virtual modifications of face and hair, making it possible to perfect any blemish, apply anti-aging, reshape eyes, nose and face.
Industry implications
What the Mobile Beauty trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry is being disrupted by mobile apps that allow for digital beauty rituals, virtual trial experiences and real-time beauty consultations.
For
Technology Industry
Mobile beauty apps offer new opportunities for the technology industry, including augmented reality features and skin scanners for personalized skincare.
For
Retail Industry
Virtual makeup trial apps and beauty consultation apps create new opportunities for the retail industry to connect with customers and offer personalized product recommendations.
Trend signals
Trend signals for Mobile Beauty
Trend score 5.6 out of 10, from popularity 85%, activity 75%, freshness 8%.
Popularity85%
Activity75%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mobile Beauty trend
11 featured examples from May 13, 2013 to Jun 4, 2015CategoryTech
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
Opportunity for the beauty industry to embrace virtual beauty tutorials and integrate facial analysis technology for personalized product recommendations.
CategoryFashion
Skin Health Apps
ModiFace's New Apple Watch Skin Care App Uses Skin Scanners and Real-Time Cameras
Utilizing technology to enhance skin care products and create personalized solutions.
CategoryTech
Makeover-Assisting Apps
The YouCam Makeup App is a Virtual Cosmetic Kit
Innovation opportunities in the cosmetics industry to integrate virtual makeup tools and personalized recommendations.
CategoryTech
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
Disruptive innovation opportunity: Develop AI-powered skincare products that can analyze and address specific skin concerns in real-time.
CategoryTech
Beautiful Blowout Hair Apps
The New Beauty App GLAMSQUAD Will Keep Your Hair Looking Fabulous
The on-demand beauty services trend, exemplified by GLAMSQUAD, opens up opportunities for disruptive innovations in the beauty services industry, such as new business models and t…
CategoryFashion
Virtual Skincare Trial Apps
The MyRestorsea App Lets You Digitally Test out the Restorsea Products
Disruptive innovation opportunity: Integrate augmented reality technology into the beauty and skincare industry to enhance the online shopping experience and increase conversions.
CategoryTech
Hue-Altering Hair Apps
The ModiFace Hair Color App Expertly Makes Virtual Hair Adjustments
Virtual hair try-on apps can help beauty and cosmetics companies to enhance their customers' shopping experience by allowing them to virtually try on different hair colors without…
CategoryTech
Real-Time Beauty Apps
Modiface's Beauty Mirror App Enhances Features in Real-Time with AR
Real-time beauty apps like Beauty Mirror have the potential to revolutionize the beauty technology industry, offering new possibilities for disruptive innovation in beauty modific…
CategoryTech
70s Hairstyle-Generating Apps
Give Yourself a 70s Hairdo with Facetune by Lightricks
Opportunity for beauty tech companies to leverage artificial intelligence and augmented reality to create advanced virtual hair styling and hair disguise solutions.
CategoryTech
Beauty Appointment Apps
The Vênsette App Enables Users to Order Beauty Services
The Vênsette app is disrupting the traditional beauty and wellness industry by offering on-demand beauty services through a mobile platform.
CategoryPop Culture
Celeb Stylist Consultation Apps
Chat with Beyonce's Hair Stylist on the Notorious Style App
Notorious and other similar apps can offer opportunities for growth in the personal styling industry by connecting fashion, hair, and makeup experts with consumers.
