Many consumers feel better about buying a product when they can get a bit of an idea about from where it has come. The strategy behind Stories of Greek Origins packaging was to show people the rich history and traditional industry behind the production of a range of Mediterranean foods, striving to appeal to one's eyes and heart as well as his taste buds and tummy.
Bob Studio developed a broad range of containers for olive oil, honey, currants, biscuits and tea that includes bottles, tins, jars and cartons. Each has been decorated with a limited color palette with utterly adorable drawings of family farmers harvesting their crops. Windmills, wooden ladders and woven baskets are the these folks' equipment, giving Stories of Greek Origins packaging a charming image to suggest high-quality products that are as good as homemade.