Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Helea Olive Oil Packaging Employs Lovely Savory Symbolism

 - Mar 5, 2013
References: & packagingoftheworld
The first thing that will strike you about Helea Olive Oil packaging is that it's certainly pleasant to look at. Dig a little deeper, however, and you'll discover just how smart its branding strategy is.

The emblem on the front of the transparent bottle was drawn from the overlapping of two stylized drips of oil. Their raindrop forms make a slim intersection that resembles the shape of the olive tree leaf. The outline of a heart is clearly visible, alluding to the healthy properties of consuming the Greek-made cooking oil.

The gorgeous green tint to 2yolk's Helea Olive Oil packaging design is derived directly from the color of the pure product. The other shades within the sweet symbol have been inspired by different parts of the origin plant.