A desire for customization prompts consumers to adjust ordinary beverage flavors
Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
Trend Themes
-
Customization of Beverages — The trend of customization of everyday indulgences, such as beverages, reflects the need for individuality and exotic yet cost-effective methods of consumption.
-
DIY Cocktails — The rise of DIY tutorials for cocktail creations satisfies the need for personal expression and experimentation in a fun and unique way.
-
Fusion of Childhood and Adulthood — The trend of infusing a sense of nostalgia with adult pleasures, such as booze, creates a playful and unique way of consuming traditional foods and drinks.
Industry Implications
-
Food and Beverage — The food and beverage industry can explore customization as a trend to attract customers and offer a unique experience.
-
DIY and Craft Industries — The DIY and craft industries can take advantage of the trend of DIY cocktails to offer tutorials and creative classes to those interested in trying something new.
-
Alcohol and Entertainment — The alcohol and entertainment industry can explore the trend of infusing childhood memories with adult pleasures to offer playful and creative experiences to customers.
