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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,689 more

Customizable Brew

A desire for customization prompts consumers to adjust ordinary beverage flavors

Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 78 Examples:
319,569 Total Clicks
Date Range:
Mar 13 — Dec 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

DIY Marshmallow Candy Vodka
DIY Marshmallow Candy Vodka
These DIY Instructions Let You Make Your Own Easter Peep Candy Vodka
Personally, with all the candy options out there, I’ve never truly understood the appeal of Peep Marshmallow candy, but that was before I laid eyes on these simple instructions for marshmallow... MORE
Booze-Infused Fruit Shooters
Booze-Infused Fruit Shooters
The DIY Strawberry Margarita Jello Shooters are Fun and Easy
The DIY Strawberry Margarita Jello Shooters are drool-worthy and adorable. In the spirit of National Margarita Day on February 22nd, these booze infused strawberry jello shots only seem fitting. The... MORE
DIY Floral Ice Cubes
DIY Floral Ice Cubes
The 'Design Sponge' Blog Shows How to Spice up Your Summer Drinks
The Design Sponge blog showcases how to make the perfect girly summer drinks in seconds. This quick tutorial shows you how to make ice cubes infused with colorful violet petals. In what is... MORE
DIY Candy Cane Shooters
DIY Candy Cane Shooters
These Edible Peppermint Shot Glasses are Made Using Red and White Candies
If you love your booze but wanted to drink in a way that was festive but more original than eggnog, these peppermint shot glasses are a great option. From Cheri Albert at The Watering Mouth blog,... MORE
Boozy Childhood Drinks
Boozy Childhood Drinks
This Fruit Kool-Aid Vodka Beverage is Ideal for Nostalgic Adults
Do you remember drinking fruit Kool-Aid when you were a kid? Now you enjoy the same sugar-packed juice in a boozy cocktail thanks to food blogger She Knows. The Kool-Aid flavor is infused into fun,... MORE
DIY Glowing Atmospheric Cocktails
DIY Glowing Atmospheric Cocktails
This Recipe Makes Intoxicating Glows in the Dark Juice
If you’re looking for a new way to get tipsy tonight this recipe for intoxicating glow in the dark juice will wow you before you take your first sip. Recreational drinking is something that... MORE
Boozy Ginger Cocktails
Boozy Ginger Cocktails
This Homemade Ginger Beer Drink Kicks Things Up With a Shot of Champagne
If you love the sweet and bitter taste of ginger ale you should try making this homemade ginger cocktail that comes with handmade ginger beer. While this cocktail might take a little bit of prep... MORE
Yam Tea Lattes
Yam Tea Lattes
Little Leopard Book's Sweet Potato Latte is a Hearty Cold Weather Drink
Inspired by Goguma lattes that can be found in South Korea, Whitney Bond of the Little Leopard Book blog created a sweet potato latte. This Korean drink is typically made of sweet potato puree, milk,... MORE
play_circle_filled Cookie-Flavored Shots
Cookie-Flavored Shots
These Girl Scout Cookie Shots Cover Four Different Dessert Varieties
In this video Andrea Romano and Laura Vitto explain how to make Girl Scout cookie shots that are flavored like your favorite cookies. In The Watercooler video they make four different alcoholic... MORE

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