Category
Lifestyle
Dessert Pour
Trend cluster
Category
Customizable
Brew
A desire for customization prompts consumers to adjust ordinary beverage flavors.
3.5
Trend score
Trend
What is the Customizable Brew trend?
Customizable Brew: As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
Trend themes
Themes within the Customizable Brew trend
Three behaviours holding the trend together01
Customization of Beverages
The trend of customization of everyday indulgences, such as beverages, reflects the need for individuality and exotic yet cost-effective methods of consumption.
02
DIY Cocktails
The rise of DIY tutorials for cocktail creations satisfies the need for personal expression and experimentation in a fun and unique way.
03
Fusion of Childhood and Adulthood
The trend of infusing a sense of nostalgia with adult pleasures, such as booze, creates a playful and unique way of consuming traditional foods and drinks.
Industry implications
What the Customizable Brew trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore customization as a trend to attract customers and offer a unique experience.
For
DIY and Craft Industries
The DIY and craft industries can take advantage of the trend of DIY cocktails to offer tutorials and creative classes to those interested in trying something new.
For
Alcohol and Entertainment
The alcohol and entertainment industry can explore the trend of infusing childhood memories with adult pleasures to offer playful and creative experiences to customers.
Trend signals
Trend signals for Customizable Brew
Trend score 3.5 out of 10, from popularity 47%, activity 51%, freshness 8%.
Popularity47%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customizable Brew trend
9 featured examples from Mar 27, 2013 to Apr 16, 2015CategoryLifestyle
DIY Marshmallow Candy Vodka
These DIY Instructions Let You Make Your Own Easter Peep Candy Vodka
Opportunity for companies in the food and beverage industry to create pre-packaged DIY candy-infused alcohol kits.
CategoryLifestyle
Booze-Infused Fruit Shooters
The DIY Strawberry Margarita Jello Shooters are Fun and Easy
The food and beverage industry can capitalize on the trend of alcohol-infused snacks to create new product lines and expand their offerings.
CategoryLifestyle
DIY Candy Cane Shooters
These Edible Peppermint Shot Glasses are Made Using Red and White Candies
Disruptive innovation potential in the food and beverage industry by introducing new and creative ways to serve drinks.
CategoryLifestyle
DIY Floral Ice Cubes
The 'Design Sponge' Blog Shows How to Spice up Your Summer Drinks
The food and beverage industry can take advantage of the DIY floral ice cubes trend by offering ready-made kits or premade ice cubes with a variety of dried flowers, targeting con…
CategoryLifestyle
Boozy Childhood Drinks
This Fruit Kool-Aid Vodka Beverage is Ideal for Nostalgic Adults
The beverage industry can tap into the trend of creating adult versions of childhood drinks using innovative flavor combinations and presentation techniques.
CategoryLifestyle
DIY Glowing Atmospheric Cocktails
This Recipe Makes Intoxicating Glows in the Dark Juice
Beverage companies can develop new drink options that incorporate visual effects, attracting customers seeking novel experiences.
CategoryLifestyle
Boozy Ginger Cocktails
This Homemade Ginger Beer Drink Kicks Things Up With a Shot of Champagne
There is an opportunity for businesses in the food and beverage industry to explore creating and selling homemade ginger beer and spicy cocktails.
CategoryLifestyle
Yam Tea Lattes
Little Leopard Book's Sweet Potato Latte is a Hearty Cold Weather Drink
Coffee shops can incorporate root vegetable lattes into their menu offerings and promote them as a unique and seasonal alternative to pumpkin spice lattes.
CategoryLifestyle
Cookie-Flavored Shots
These Girl Scout Cookie Shots Cover Four Different Dessert Varieties
New, unique, and innovative alcohol flavors can give companies a competitive edge and attract new customers.
