Origin Gin Packaging Turns an Emblem into the Box's Opening

 - Feb 7, 2014
References: maxamato & thedieline
Look closely at the inner part of Max Amato's Origin Gin packaging and you might notice something interesting. First of all, the black sleeve takes a much more exciting structure than the plain white box that surrounds it, but look deeper than mere formal variety. It is best if you observe the creased core from above.

What you will notice is that the paper slip fans out and folds in to make the shape of a square with an extra set of pointed corners. When the opening is tightly pleated, the contours of the puckered flaps begin to reference the detailed outline of the liquor brand's emblem. The bright orange color applied to the inside of Origin Gin packaging further associates it with the orange logo on the front of the bottle.