Consumers opt for hyper-efficient ways to purchase products on and offline
Implications - Catering to a Generation X inclination to spend precisely and with thought, a variety of search engines, apps and crowdsourced innovations are adapting the shopping experience to be ultra-convenient and tailor it to individual budgets or schedules. Being able to set strict price points and stick to them, consumers are satisfied by the ability to find what they want in less time and at better prices, which speaks to a distinct shift away from physical shops. Moreover, the ability to shop at will while still having rigid standards recognized reinforces the 9 to 5 lifestyle to the delight of generations urging for schedule accommodation.
