Consumers opt for hyper-efficient ways to purchase products on and offline
Implications - Catering to a Generation X inclination to spend precisely and with thought, a variety of search engines, apps and crowdsourced innovations are adapting the shopping experience to be ultra-convenient and tailor it to individual budgets or schedules. Being able to set strict price points and stick to them, consumers are satisfied by the ability to find what they want in less time and at better prices, which speaks to a distinct shift away from physical shops. Moreover, the ability to shop at will while still having rigid standards recognized reinforces the 9 to 5 lifestyle to the delight of generations urging for schedule accommodation.
Trend Themes
1. Hyper-convenient Shopping Experience - Consumers opt for ultra-convenient and tailored shopping experiences that cater to individual budgets and schedules.
2. Price-based Search Engines - Price-based search engines suggest gift ideas based on consumer's budget to save time and provide innovative options for all.
3. Immediate Access Shopping Apps - Immediate access shopping apps like Amazon Flow provide consumers with the ability to scan any item, find prices, and shop instantly satisfying impulsive shopping habits.
Industry Implications
1. Retail Industry - Retail industry professionals can leverage hyper-convenient shopping experiences to cater to individual budgets and schedules and provide tailor-made services to their customers.
2. Fashion Industry - Fashion industry professionals can use crowdsourced retail options to deliver a personalized shopping experience to customers with similar body types.
3. Delivery Service Industry - The delivery service industry can utilize same-day delivery apps to offer rush orders and time-based deliveries to attract devoted and time-conscious customers.
