Hucklebury is redefining premium menswear fashion on Kickstarter. By introducing crowdfunding to premium dress shirts, Hucklebury is able to price high quality luxury dress shirts, that normally retail between $215-$550, at a steal of $78 on Kickstarter.
The brand is making high quality shirts available to all of us without having to break the bank in order to buy a premium button down. According to Hucklebury’s founder Parag Jhaveri, “By crowdsourcing, we’re able to build a strong community, remove the guesswork of supply and demand, and truly deliver our products at wholesale prices. Applying concepts from Zara’s case study we’re building a vertically-integrated model, where we cut out the middlemen, operate online, design our own products, and provide a customer-centric solution that is poised to change the face of the menswear”
Hucklebury has partnered with a 100-year old factory that makes clothes for the best brands in United States including Saks Fifth Avenue, Allen Edmonds and John W. Nordstrom. Quality is key for Hucklebury. Each shirt is made from the finest 100% Egyptian cotton, San Francisco-sourced labels and organic mother of pearl buttons.
Shirts are backed with a 365-day guarantee like none other and delivered to the customers with free shipping both ways.