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A New Site Could Completely Change Plus Size Online Shopping

 - May 15, 2014
References: fitbay & refinery29
A new website could eliminate the need for fitting rooms by revolutionizing plus size online shopping. Fitbay is a social network that groups people together by body type so you can get realer recommendations and find clothes that are fitted to your figure.

Relying on user participation, Fitbay hopes people will post factual brand and fit information that will help others who have similar dimensions and clothing taste. By connecting people with their body doubles, the crowdsourced retail option will do away with fears of whether or not an item will fit.

This personalized shopping experiences helps people with similar body types, but will likely be particularly useful in the realm of plus size online shopping.