Search Engine Board Games

James Belkevitz Creates a Modern Interpretation of a Classic Game

Google Monopoly by UK designer James Belkevitz is a modern reinterpretation of the famous board game, which shows evident criticism of the policies of the Internet giant. In this game, the players aim to take ownership of multi-billion dollar companies like YouTube, Facebook, Tumblr and Twitter.

The Google Monopoly money features the faces of Google founders. The 10 'Chance' and 10 'Google' cards provide interesting facts about the Google empire. Finally, instead of Going to Jail, players avoid lawyer fees, energy bills, or court cases with the goal of landing on the Tax Avoidance Scheme.

As for the metal pieces, there is the addition of Penguin and Panda pieces, both reflecting a Google update, one of which crushed many businesses.

Corporate Critic Board Games
There is an opportunity to create board games that offer satirical criticism of major corporations, like Google, that expose the darker side of their business practices.
Tech Industry Parody Games
There is a trend towards creating parody games that poke fun at tech industry giants and their policies.
Social Justice Board Games
There is an opportunity to create board games that focus on social justice issues and raise awareness about the impact of corporate greed on people and planet.

Who This Affects Most

Board Game Industry
The board game industry can capitalize on the trend of creating games that offer satirical criticisms of major corporations, like Google.
Tech Industry
The tech industry can explore creating parody games that address the darker side of their industry practices, like tax avoidance and anti-competitive behavior.
Social Justice Industry
The social justice industry can create board games that raise awareness about the impact of corporate greed on people and planet and inspire consumers to take action towards positive change.
SCORE
3.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 68%
Freshness 8%

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