On-the-go cuisine evolves to satisfy consumer demand for quick, healthy choices
Implications - Moving beyond existing options for the health-conscious or vegetarian consumer, brands are satisfying a desire for healthy, organic meals with recipes designed to be eaten on-the-go. Catering to the office community with limited time to choose wisely, the options help to evolve notoriously unhealthy eateries as more in touch with customer concerns for healthier lifestyle choices.
Trend Themes
1. On-the-go Health Food - Brands are increasingly offering healthy, organic meals designed to be eaten on-the-go for consumers with limited time to choose wisely.
2. Transparent Packaging - Packaging that clearly displays the healthy ingredients, along with a color-coded nutritional label and calories, is being developed to make it easier for people to see what they are buying.
3. Healthful Food Delivery - Companies are delivering freshly-prepared, wholesome meals, complete with motivational sayings and clear instructions for heating, to customers' doorsteps, making healthful meal preparation much easier.
Industry Implications
1. Food and Beverage - With the increasing demand for on-the-go health food, food and beverage businesses have an opportunity to branch out into the healthy meal market, offering quick and convenient options to health-conscious consumers.
2. Packaging Design - Transparent packaging design with clear nutritional information and bold labeling can be a disruptor in the food packaging industry, helping consumers make healthier choices and promoting brands on shelves.
3. Delivery Services - Delivery companies have an opportunity to capture the health and wellness market with freshly-prepared, wholesome meals that can be delivered right to consumers' doorsteps, making meal planning easier for busy people.
