Category
Lifestyle
Assisted Choices
Trend cluster
Category
Manufactured
Fresh
On-the-go cuisine evolves to satisfy consumer demand for quick, healthy choices.
3.2
Trend score
Trend
What is the Manufactured Fresh trend?
Manufactured Fresh: Moving beyond existing options for the health-conscious or vegetarian consumer, brands are satisfying a desire for healthy, organic meals with recipes designed to be eaten on-the-go. Catering to the office community with limited time to choose wisely, the options help to evolve notoriously unhealthy eateries as more in touch with customer concerns for healthier lifestyle choices.
Trend themes
Themes within the Manufactured Fresh trend
Three behaviours holding the trend together01
On-the-go health food
Brands are increasingly offering healthy, organic meals designed to be eaten on-the-go for consumers with limited time to choose wisely.
02
Transparent packaging
Packaging that clearly displays the healthy ingredients, along with a color-coded nutritional label and calories, is being developed to make it easier for people to see what they are buying.
03
Healthful food delivery
Companies are delivering freshly-prepared, wholesome meals, complete with motivational sayings and clear instructions for heating, to customers' doorsteps, making healthful meal preparation much easier.
Industry implications
What the Manufactured Fresh trend means for industry
Where the trend changes the playbookFor
Food and Beverage
With the increasing demand for on-the-go health food, food and beverage businesses have an opportunity to branch out into the healthy meal market, offering quick and convenient options to health-conscious consumers.
For
Packaging Design
Transparent packaging design with clear nutritional information and bold labeling can be a disruptor in the food packaging industry, helping consumers make healthier choices and promoting brands on shelves.
For
Delivery Services
Delivery companies have an opportunity to capture the health and wellness market with freshly-prepared, wholesome meals that can be delivered right to consumers' doorsteps, making meal planning easier for busy people.
Trend signals
Trend signals for Manufactured Fresh
Trend score 3.2 out of 10, from popularity 44%, activity 43%, freshness 8%.
Popularity44%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Manufactured Fresh trend
6 featured examples from Feb 21, 2013 to Aug 15, 2015CategoryMarketing
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
Disruptive innovation opportunity: Fast food chains can incorporate more healthy options into their menus and experiment with pop-up food bars.
CategoryLifestyle
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
The trend of minimal fast food packaging creates opportunities for the food packaging industry to create more sustainable and visually appealing packaging solutions.
CategoryLifestyle
Healthy Prepared Meals
Meal Preparation is Taken Care of with a Freshly Food Delivery
The Freshly food delivery system is disrupting the traditional food delivery industry by introducing pre-prepared meals with health-conscious packaging and labeling.
CategoryLifestyle
Healthy Fast-Food Deliveries
Spoonrockets Deliveries Healthy and Organic Meals Within 10 Minutes
Food delivery services need to adapt to provide healthier options and faster delivery times to meet consumer demands.
CategoryLifestyle
Chef-Prepped Frozen Meals
Dinner for N's Frozen Food Meals are Like Having a Chef of Your Own
Opportunity for food manufacturers to expand their product lines to include chef-prepped frozen meals.
CategoryLifestyle
Healthful Fast Food Options
A McDonald's Menu Option in Turkey Includes Sliced Veggies and Feta
Fast food chains are exploring new ways to attract health-conscious consumers without sacrificing taste.
