Category
Autos
Racing Homage
Trend cluster
Category
Opulent
RV
Catering to the wealthier retiree, mobile homes are luxuriously upgraded.
6.5
Trend score
Trend
What is the Opulent RV trend?
Opulent RV: As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living.
Trend themes
Themes within the Opulent RV trend
Three behaviours holding the trend together01
Luxury Thrift
The concept of choosing a simpler lifestyle even amongst the wealthy is driving affluent consumers to invest in luxury mobile homes.
02
Modular Efficiency
Compact and prefab homes become more popular as they provide quick and easy home setup powered with modern amenities.
03
Accessibility Inclusion
Building mobile homes with accessibility features that support differently-abled individuals is a rising trend.
Industry implications
What the Opulent RV trend means for industry
Where the trend changes the playbookFor
Hospitality
Companies that provide luxurious hotel accommodations might want to invest in providing a more extended luxurious experience for customers via mobile home rentals.
For
Home Improvement
Manufacturing for compact and modular homes is growing, providing lucrative opportunities for the home improvement industry.
For
Automobiles
Companies that manufacture vehicles might want to support manufacturing for mobile homes with accessibility features that support differently-abled individuals.
Trend signals
Trend signals for Opulent RV
Trend score 6.5 out of 10, from popularity 92%, activity 97%, freshness 8%.
Popularity92%
Activity97%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Opulent RV trend
5 featured examples from Sep 23, 2013 to Sep 17, 2014CategoryLuxury
Opulent Opera Styled Campers
The Opera Camper Brings Elegance to the Wildnerness
The recreational vehicles industry can capitalize on the trend by developing and marketing luxury camper trailers with high-end features and stylish designs.
CategoryAutos
Million Dollar Mobile Homes
The Heat is a Three Million Dollar Luxury Mobile Home
Disruptive innovation opportunity: Introducing advanced technology and eco-friendly features into the recreational vehicle industry to create more luxurious and sustainable mobile…
CategoryEco
Compact Prefab Homes
This Modular Prefab Home Called 'The Passion House' Takes Two Days to Set Up
The construction industry can capitalize on the trend of modular prefab homes by incorporating efficient construction methods and sustainable materials.
CategoryAutos
Monstrous Motor Mansions
The Palazzo Land Yacht is Over the Top and Amazing
Auto manufacturers can take advantage of the trend by designing innovative, luxurious recreational vehicles with advanced features and technologies.
CategoryAutos
Streamlined Accessible Campers
The Beyond Caravan Welcomes Travelers with Physical Disabilities
Innovating within the RV industry to design and manufacture campers that are more accessible for individuals with physical disabilities.
