Category
Business
Assisted Conversion
Trend cluster
Category
Branded
Variance
Bored with familiar imagery, consumers turn to products that negate routine.
4.5
Trend score
Trend
What is the Branded Variance trend?
Branded Variance: It’s standard practice to create a brand image and stick to it, but a resonating movement of independent brands that are highlighting a random, varied aesthetic are gaining the attention of consumers by offering an unexpected experience. Being recognized by consumers craving the antithesis to routine, the brands are making an impact through infamy rather than familiarity.
Trend themes
Themes within the Branded Variance trend
Three behaviours holding the trend together01
Playful Branding
Brands that adopt playful and whimsical designs on their products or packaging appeal to consumers who crave the antithesis to routine.
02
Emotional Branding
More brands are creating an emotional connection with their audiences through the use of travel references, icons, and images on their product packaging.
03
Customizable Packaging
In order to appeal to consumers with varying preferences, customizable packaging has become a trend in the cosmetic industry, allowing for personalized mixing and matching of products.
Industry implications
What the Branded Variance trend means for industry
Where the trend changes the playbookFor
Cosmetics
The cosmetics industry can benefit from playful and customizable branding to appeal to consumers looking for unique and personalized products.
For
Food and Beverage
Travel references and emotional branding can be utilized in the food and beverage industry to create an aspirational product that resonates with consumers who enjoy exploring new cultures and cuisines.
For
Design
Trends in playful and eclectic branding across various industries present an opportunity for designers to explore creative solutions that differentiate their clients' products from competitors.
Trend signals
Trend signals for Branded Variance
Trend score 4.5 out of 10, from popularity 73%, activity 55%, freshness 8%.
Popularity73%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Branded Variance trend
6 featured examples from Nov 6, 2013 to Sep 16, 2014CategoryFashion
Mix-and-Match Facial Merchandizing
Twister Sisters Packaging Invites Cosmetics Set Customization
Cosmetic companies can use mix-and-match packaging to offer personalized skincare regimens.
CategoryFashion
Pebbly Polish Branding
S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
Incorporating organic packaging and unique shapes can help cosmetic brands differentiate themselves and appeal to environmentally-conscious consumers.
CategorySocial Good
Eclectic Artistic Infusions
Communitea Packaging Features Distinctive Doodles on Each Variety
Brands in the food and beverage industry can experiment with unique and culturally-relevant packaging designs to stand out in a crowded market and connect with consumers.
CategoryEco
Alphabetic Block Branding
Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
Opportunity for disruptive innovation in the packaging industry through the development of eco-friendly packaging solutions that combine aesthetics with sustainability.
CategoryWorld
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
Disrupt the traditional approach to alcoholic beverage packaging by utilizing unique and creative designs to attract consumers.
CategoryMarketing
Caricaturized Earbud Packaging
EarBudeez' Headphone Packaging Design Turns Earbuds Cartoony
Innovation opportunities for electronics companies to enhance their packaging designs and create a stronger connection with consumers.
