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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Branded Variance

Bored with familiar imagery, consumers turn to products that negate routine

Implications - It’s standard practice to create a brand image and stick to it, but a resonating movement of independent brands that are highlighting a random, varied aesthetic are gaining the attention of consumers by offering an unexpected experience. Being recognized by consumers craving the antithesis to routine, the brands are making an impact through infamy rather than familiarity.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
607,162 Total Clicks
Date Range:
Nov 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Mix-and-Match Facial Merchandizing
Mix-and-Match Facial Merchandizing
Twister Sisters Packaging Invites Cosmetics Set Customization
No two girls look alike, and no two have the same skin type. Twister Sisters packaging contains a range of face-focused products designed to emphasize this fact, and to invite young female consumers... MORE
Pebbly Polish Branding
Pebbly Polish Branding
S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
While brand identity designers are inevitably always looking to make products look attractive in some sense, the notion of creating a beautiful image is of the utmost importance for women’s... MORE
Eclectic Artistic Infusions
Eclectic Artistic Infusions
Communitea Packaging Features Distinctive Doodles on Each Variety
There is certainly value when it comes to consistency in branding strategies, but this might be outweighed by the delight that Communitea packaging delivers. Every one of the 12 types of loose leaf... MORE
Alphabetic Block Branding
Alphabetic Block Branding
Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
The common approach to communicating the idea of eco-friendly products is to maintain simplicity. The team behind Johan & Nyström Tea packaging was content enough to go back to the basics with... MORE
Adventurous Brand Identities
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
This MIA Fruit Wine packaging strategy goes beyond relying on the quality of the alcoholic beverage and its scrumptious taste; it is intended to stir up memories, dreams and sensations in the... MORE
Caricaturized Earbud Packaging
Caricaturized Earbud Packaging
EarBudeez' Headphone Packaging Design Turns Earbuds Cartoony
Earbuds come in a variety of colors and styles, but even so, they’re not a very expressive product—however, this playful headphone packaging design for EarBudeez infuses them with lots of... MORE

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Related Examples

Blackboard Bottle Branding
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
Simply Branded Bottles
Simply Branded Bottles
Porter & Plot Wine Packaging Looks Lovely with its Plain Packing Labels
Divine Drawer-Like Cartons
Divine Drawer-Like Cartons
Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
Bird-Branded Infusions
Bird-Branded Infusions
Wilder Tea Packaging Features a Range of Fetching Fowl
Two-Ended Grooming Products
Two-Ended Grooming Products
The Double Bottle Concept Halves the Containers in Your Shower
Nostalgic Snack Branding
Nostalgic Snack Branding
The Reusable Solar Cookies Packaging Establishes a Long-Lasting Image
Crisp Scarecrow Branding
Crisp Scarecrow Branding
The Guardians Wine Packaging Features the Image of Original Vine Stewards
Purist Patterned Pop Cans
Purist Patterned Pop Cans
Arizona Tea Packaging Simplifies the Busy Motifs of the Existing Look
Compacted Geometric Packaging
Compacted Geometric Packaging
NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity
Bright Floral Branding
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
Diamond Encrusted Earbud Covers
Diamond Encrusted Earbud Covers
Listen to Music in Style Using These Luxe Earphones with Diamonds
Deceptively Nude Earphone Ads
Deceptively Nude Earphone Ads
The AIAIAI Headphones Ad Campaign Makes Sound Look Seductive
Book-Inspired Tea Boxes
Book-Inspired Tea Boxes
Flora Chan's Tea Box Packaging Takes Cues from Literary Classics
Built-In Earbud Covers
Built-In Earbud Covers
The Integrated Case Earphones Ensure That You're Always Audio-Equipped
Pattern-Labeled Liquor
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
Stackable Toiletry Bottles
Stackable Toiletry Bottles
'4 Your Baby' Essential Toiletry Bottles Make Traveling Hassle-Free
Elegant Elephant Canisters
Elegant Elephant Canisters
Williamson Tea Packaging is Iconic, Exquisite and Eye-Catching
Crystal-Encrusted Earphones
Crystal-Encrusted Earphones
These Jeweled Headphones are Covered in Gold Swarovski Crystals
Endearing Elephantine Branding
Endearing Elephantine Branding
Tea Trunk Packaging Wins You Over with Its Utterly Adorable Mascot
Illustrated Aroma Branding
Illustrated Aroma Branding
Twinings Pyramids Tea Packaging Visually Suggests its Flavors
Painterly Infusion Packaging
Painterly Infusion Packaging
Taiwan High Mountain Tea Embodies an Elegant and Organic Aesthetic
Playfully Retro Packaging
Playfully Retro Packaging
Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
Gilded Exuberant Earphones
Gilded Exuberant Earphones
These Earphones by Happy Plugs are Made from 18 Carat Gold
play_circle_filled Egg-Shaped Eco Shampoo
Egg-Shaped Eco Shampoo
Low-Impact is Met by Low-Cost in the Form of Natura SOU Packaging
Glittery Superstar Lacquers
Glittery Superstar Lacquers
Add Sparkle to Your Holiday Collection with Mariah Carey Nail Polish
Skeletal Earbud Accessories
Skeletal Earbud Accessories
The Skull Earphones from East Village Love Add Swag to Your Headphones
play_circle_filled Paperless Office Scanners
Paperless Office Scanners
DOK-DOK Turns iPads into Portable Document Scanners
Boy Band Cosmetic Collections
Boy Band Cosmetic Collections
This One Direction Makeup Collection References Popular Songs
Inner Ear Headphone Guards
Inner Ear Headphone Guards
The Sprng Clip Prevents Earphones from Falling Out During Use
Chromatically Colored Earphones
Chromatically Colored Earphones
The Sennheiser Momentum Color Series Gives the Line a Joyful Boost
Scaly Chromatic Packaging
Scaly Chromatic Packaging
The 'Duo Bath Product Packaging by Nora Renaud is Vibrant
Iconic Feminine Critter Cosmetics
Iconic Feminine Critter Cosmetics
Girly Disney Character Minnie Mouse Gets Her Own Fashion Line
Affectionate Infusion Branding
Affectionate Infusion Branding
Love in a Cup Tea Packaging Embodies an Adorable Warmhearted Design
Speckled Nail Varnishes
Speckled Nail Varnishes
Illamasqua Nail Polish is Just in Time For Easter
Organic Motif Merchandizing
Organic Motif Merchandizing
Domaci Caj Tea Packaging is Infused with Lively Forms of Loose Leaf
Illustrated Origami Logos
Illustrated Origami Logos
Maison Chatou Wine Packaging Features Two-Dimensional Folded Forms
Barbershop Beverage Branding
Barbershop Beverage Branding
Rasurado Wine Packaging References the Town's Social Hub
Loud Beverage Branding
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
Elaborately Patterned Infusions
Elaborately Patterned Infusions
Alishan Tea Packaging Manages to Strike a Clarified Complexity
Glitzy Cinematic Nail Lacquers
Glitzy Cinematic Nail Lacquers
The OPI Oz Nail Polish Collection Celebrates a Redefined Classic
Frilled Frock Nail Paint
Frilled Frock Nail Paint
The Anna Sui Holiday Nail Polish Bottles Look Like a Party Dress
Punchy Shampoo Branding
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
Glittery Holiday Nails
Glittery Holiday Nails
Maybelline New York Unveils Limited Edition Sequin Nail Polish
Skin-Matching Nail Polish
Skin-Matching Nail Polish
Hipp x RGB Create Nail Foundation For All Skin Tones
Sleek Celebrity Nail Lacquers
Sleek Celebrity Nail Lacquers
Gwyneth Paltrow Collaboration with Butter London to Create Polishes
Drawn Damsel Branding
Drawn Damsel Branding
Delicate Detergent Packaging Celebrates Feminine Mystique for Merchandizing
Iconic Infusion Branding
Iconic Infusion Branding
Tea Bar Packaging Assumes a Punchy Identity to Complement its Flavors
Jolly Beverage Branding
Jolly Beverage Branding
Buddy Mulled Wine Packaging Commands Festive Conduct
Cartooned Kindred Branding
Cartooned Kindred Branding
Family Choice Packaging Caters to the Individual Members of the Clan
Sailboat Soap Branding
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
Hand-Drawn Wine Branding
Hand-Drawn Wine Branding
Promenade Wine Packaging Illustrates the Parisian Experience
Rebellious Beauty Branding
Rebellious Beauty Branding
Manifesto Hair Care Packaging for Unruly Consumers