There's a very broad range of branding strategies that can be successfully used to attract consumers to lovely leafy infusions, and the technique employed in Tea Trunk packaging plays on something other than flavor. Instead of adopting this common practice, the brand has long found the inclusion of their spokes-elephant quite effective.
Who wouldn't love the incredibly cute Trunky? Rendered as a delightfully blue cartoon, the cute character playfully engages with references to the scrumptious loose leaf ingredients. The labels on the tea tins feature the elephant bathing in rose petals, juggling lemons and carrying a bushel of vanilla beans in his hose-like nose. Beard Design's Tea Trunk packaging really gives you a reason besides taste to be drawn into this product.
Tea Trunk Packaging Wins You Over with Its Utterly Adorable Mascot
Amelia Roblin — October 5, 2013 — Marketing
References: bearddesign.co & packagingoftheworld