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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,721 more

Conversational Consumption

Selling based on kitsch, brands adopt packaging that demands discussion

Implications - The modern consumer is over-stimulated by product choice, but more willing to try something out of the ordinary than ever before. Playing up novelty in packaging, independent brands are utilizing unexpected vessels to aid the social aspect of consumption; consumers want to socialize on the topic of product purchases, and something with a kitsch aesthetic worthy of discussion creates autonomous brand buzz.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
813,111 Total Clicks
Date Range:
Aug 13 — Apr 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fortress Bottle Branding
Fortress Bottle Branding
Long John Whisky Packaging Takes the Look of a Castle Tower
The question of how to house a blended Scotch for the Long John Whisky packaging strategy took a literal direction. Ginkgo B of France worked on this concept container, modelling it on the tower of... MORE
Skirt-Wearing Skivvies Branding
Skirt-Wearing Skivvies Branding
Oops! Panties Packaging Hides Secrets of its Contents with Clothes
The concept for Oops! Panties packaging literally dresses up an item that is typically left bare. When you see undergarments like the ones inside of these canisters, they are usually either left... MORE
Packed Lunch Snack Wrappers
Packed Lunch Snack Wrappers
Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable
The old-timey methods of selling products have since been replaced by fancy bottles and illustrated boxes, but the Picnic packaging concept comes full circle. Consumers are now beginning to... MORE
Hay-Made Egg Cartons
Hay-Made Egg Cartons
Happy Eggs by Maja Szczypek is a Nest-Like Packaging Design
The Happy Eggs packaging design may have many practical benefits, which will be addressed momentarily, but overall it is a fun homage to where its wares originate from. As though replicating the... MORE
Alcoholic Shampoo Branding
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
You might confuse the contents of Weizen Bier Wheat Shampoo packaging with something drinkable, but that’s sort of the point. Part of the Tradition line of toiletries, this hair grooming... MORE
Tastefully Canned Wine
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
The boundary between wine and beer continues to blur, but instead of beer taking on a more prestigious undertone, the Union Wine Company is making wine a touch more casual. They are achieving that... MORE

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Related Examples

Floral Champagne Bottles
Floral Champagne Bottles
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Ridiculously Rare Alcoholic Beverages
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play_circle_filled Tattooed Bottle Branding
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J&B Scotch Whisky Packaging Flaunts Authentic Inked Containers
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$630,000 Whiskey Bottles
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Tabbed Bottle Branding
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OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
Bag Tag Booze Branding
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Around the World Beer Flight Packaging Is Labeled Like Old Luggage
Origami Beverage Branding
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Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
Pattern-Labeled Liquor
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
Rippling Droplet Bottles
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The Icon Hill Wine Packaging Embodies the Form of Dripping Liquid
Circle-Based Bottle Branding
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9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
Sleek Transportable Wine Carriers
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Sophisticated Travel Shot Glasses
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These Shot Glasses Let You Drink Stylishly Wherever You Are
Optical Illusion Labels
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Cruor Barolo Wine Packaging Employs a Visual Trick for Clever Branding
Retro Square Wine Bottles
Retro Square Wine Bottles
The California Square Wine Bottle is Elegant and Vintage Rectangular
Humorous Wine Tags
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The 'Drink This Wine' Gift Tags are Funny and Quirky
Breakfast Maple Whiskies
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The Knob Creek 'Smoked Maple' Whiskey is an Evening Delight
Meal-Replacing Tin Cans
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A 12-Course Meal in a Can Was Recently Designed by Chris Godfrey
Picnic Table Condiment Stands
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Shapely Numeric Bottles
Shapely Numeric Bottles
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Green Plant-Based Sodas
Green Plant-Based Sodas
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Coffee-Infused Shampoo Bars
Coffee-Infused Shampoo Bars
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Apologetic Ale Branding
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The Sake-Infused 'Sorry' Japanese Beer Features Attractive Packaging
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Nostalgic Candy-Like Pens
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Vintage-Inspired Cereal Boxes
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This Design from Hired Guns Creative is Memorable
Sustainable Matchstick Stationery
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Protect the Environment One Recycled Paper Pencil at a Time
Love-Inspired Picnic Baskets
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This Romantic Picnic Basket is the Perfect Choice for a Summer Picnic
Leather-Woven Picnic Cutlery
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The Piqnique Cutlery Kits by Jenny Hsu are Created by Hand
Picnic-Inspired Accessories
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Retro Baseball Branding
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Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
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The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
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Mod Bento Baskets
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The New Norm Multi-Basket Can Hold an Assortment of Different Items
Tonal Beverage Branding
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South Lawn Beer Packaging Appeals with its Sophistication and Variety
Blanche Embossed Branding
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Equator Design Beer Packaging is All About Texture and Tactility
Simple Stencil Branding
Simple Stencil Branding
One Pine Tree Beer Packaging is Visually Simple But Symbolically Loaded
Unzipping Blanket Totes
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The Yield Picnic Bag Boasts a Flexible Unfolding Design
Bagged Booze Branding
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
Homespun Bottle Branding
Homespun Bottle Branding
Valmiera Blackcurrant Wine Packaging Exudes an Artisan Image
DIY Tin Can Treats
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The 'OUR BEST BITES' Blog Shows How to Make Customized Gifts
Ab-Exposing Branding
Ab-Exposing Branding
Cofe Camp Packaging Scores with Soccer-Loving Coffee Addicts
Honeycomb Booze Branding
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
Doodled Booze Branding
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Au Yeah! Beer Packaging Contents Quench a Casual Craving
Underrated Booze Branding
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Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
Bundled Bottle Branding
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This Russian Vodka Packaging Dons a Knitted Sweater
Color-Conscious Branding
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This La Tomatina Campaign Will Paint the Town Red
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Luisa Conserve Branding Screams Danger in the Form of Spice
Novel Booze Branding
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Captain Ahab Lager Packaging Brings the Drinker into the Book
Eco Pop Cans
Eco Pop Cans
Save the Environment with the Haoshi Design Studio Cup
Retro Recycled Lighting
Retro Recycled Lighting
The 'Can Light' Seems to Pay Tribute to Andy Warhol
Tin Can Lighting
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Adi Zaffran and David Keller's Illuminating Invention