Conwy Brewery has created a lamb-flavored 'Sunday Toast' beer to mark St David's Day.
The brewery infused lamb during the brewing process to create this blend, which combines the aromas of a roast with dark ale. First the Welsh lamb is slow-roasted, then the dissolved meat juices and sugar are kept in the brew to simmer for a week. Seasonal beer has become a tradition and specialty for the company, and the incentive to try new products, however outlandish, becomes a novelty that people look forward to trying.
There is a long list of unusual brews from the past, some are hits and others are questionable, like bacon maple ale or pizza beer. However, other infusions of beer have proven to be a hit, like strawberry or citrus-infused brews. While this may not be suitable for everyone, it is a great incentive for companies to continue to try new flavors that will excite consumers.