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Fanatical Font Reviews

Mashable's 'A History of Western Typefaces' Infographic is Educational

— April 2, 2012 — Art & Design
Mashable.com's History of Western Typefaces infographic is a comprehensive review of modern typography beginning with the derision of the first visual form of Western written and printed language. In a world of technologically driven communication, choosing the right typeface to properly establish an identity or brand is becoming increasingly important, which is evident in the existence of both Goggle and Facebook fonts.

Sans-serif printing type was introduced in the early 1800s by William Caslon IV, with crowd favorite member of the sans-serif family Helvetica wasn't designed until 1957. The Western typefaces infographic includes fascinating details on many of the most popular fonts one if likely to see on a daily basis, from the infamous Comic Sans to Century Gothic, which were both products of the 90s.
Trend Themes
1. Typography Evolution - The evolution of typography from traditional to modern typefaces presents opportunities for innovative font design and customization.
2. Brand Identity Through Typeface - The importance of choosing the right typeface for establishing a brand identity opens avenues for font consulting and customization services.
3. Technology-driven Communication Design - The increasing need for technologically advanced communication design solutions calls for the development of innovative digital fonts and user-friendly typeface tools.
Industry Implications
1. Graphic Design - The graphic design industry can capitalize on the evolving typography trends by offering font design, consulting, and customization services.
2. Marketing and Advertising - The marketing and advertising industry can leverage the impact of typeface on brand identity by providing font selection and customization expertise to their clients.
3. Software Development - The software development industry can seize the opportunity to create innovative font tools and applications that simplify font selection and customization processes.
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