If you were searching for a unique signature scent, the new Helvetica perfume might be for you. Inspired by the popular typeface, the exclusive fragrance is available from Oakland creative collective Guts and Glory.
This perfume is an unusual choice, given Helvetica is known as a neutral font. The eau de parfum is made out of distilled water and air, giving the eau de parfum an appropriately odorless scent. In fact, the numbered limited edition fragrance highlights the modernist bold typesetting with the tag line, "the scent of nothing." The 24K gold printing on the bottle adds a touch of luxury to the branding, as does the $62 USD price tag.
The Helvetica perfume makes a great gift for typography enthusiasts.
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