Online cooking tutorials reflect a generation reliant on convenience
Implications - As tech-savvy youths become more inclined to use the Internet as an efficient source of data, online tutorials and video guides are replacing traditional teaching methods. Adding efficiency and allowing more experimentation in the kitchen, cooking videos combine the accessibility of online tutorials with the desire to stay socially connected through day-to-day routines, while helping to expand foodie culture.
Trend Themes
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Online Tutorial Culture — The rise of efficient online tutorial culture is disrupting traditional teaching methods, giving rise to more experimentation and accessibility in areas like cooking and baking.
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Social Media Food Instructionals — Social media platforms are increasingly providing a source of inspiration for foodies and cooking enthusiasts, driving innovative food concepts such as social media-themed cakes.
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Live Video Chat Cooking Tips — Live cooking video chat platforms are disrupting traditional methods of acquiring culinary knowledge, providing immediate and professional advice from home chefs.
Industry Implications
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Food Content Creation — This trend is ideal for businesses that create and produce food content, presenting an opportunity to feature unique and engaging tutorial videos.
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Digital Platforms and Social Media — Industries focused on digital content creation or social media marketing can leverage the growing space of unique and captivating food instructional content on platforms like Youtube and Instagram.
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Food Delivery Services — The disruption of traditional teaching methods for cooking and baking presents opportunity for delivery companies to incorporate unique and creative dishes made popular by the online tutorial culture.
8 Featured, 65 Examples:
379,451 Total Clicks
Date Range:
Feb 13 — May 15
Trending:
Mild
Consumer Insight Topics:
