Category
Lifestyle
Assisted Choices
Trend cluster
Category
Instructive
Consumption
Online cooking tutorials reflect a generation reliant on convenience.
3.4
Trend score
Trend
What is the Instructive Consumption trend?
Instructive Consumption: As tech-savvy youths become more inclined to use the Internet as an efficient source of data, online tutorials and video guides are replacing traditional teaching methods. Adding efficiency and allowing more experimentation in the kitchen, cooking videos combine the accessibility of online tutorials with the desire to stay socially connected through day-to-day routines, while helping to expand foodie culture.
Trend themes
Themes within the Instructive Consumption trend
Three behaviours holding the trend together01
Online Tutorial Culture
The rise of efficient online tutorial culture is disrupting traditional teaching methods, giving rise to more experimentation and accessibility in areas like cooking and baking.
02
Social Media Food Instructionals
Social media platforms are increasingly providing a source of inspiration for foodies and cooking enthusiasts, driving innovative food concepts such as social media-themed cakes.
03
Live Video Chat Cooking Tips
Live cooking video chat platforms are disrupting traditional methods of acquiring culinary knowledge, providing immediate and professional advice from home chefs.
Industry implications
What the Instructive Consumption trend means for industry
Where the trend changes the playbookFor
Food Content Creation
This trend is ideal for businesses that create and produce food content, presenting an opportunity to feature unique and engaging tutorial videos.
For
Digital Platforms and Social Media
Industries focused on digital content creation or social media marketing can leverage the growing space of unique and captivating food instructional content on platforms like Youtube and Instagram.
For
Food Delivery Services
The disruption of traditional teaching methods for cooking and baking presents opportunity for delivery companies to incorporate unique and creative dishes made popular by the online tutorial culture.
Trend signals
Trend signals for Instructive Consumption
Trend score 3.4 out of 10, from popularity 56%, activity 37%, freshness 8%.
Popularity56%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Instructive Consumption trend
8 featured examples from Feb 13, 2013 to May 26, 2015CategoryArt & Design
DIY LEGO Gummies
This Recipe for Homemade Toy Candies Lets You Stack and Snack
The confectionery industry can explore the production of customizable toy candies to engage with consumers and tap into nostalgia-driven markets.
CategoryLifestyle
Social Media Dessert Instructionals
Ann Reardon's Cake Tutorials Honor a Variety of Platforms
Disruptive innovation opportunity: Develop a line of pre-packaged social media-themed desserts for retail, targeting the growing trend of food and social media convergence.
CategoryLifestyle
Bacon Burger Buns
This Burger Substitutes a Traditional Bread Bun for Strips of Bacon
The food and beverage industry can explore the creation of protein-rich alternatives and carb-free options to cater to changing dietary preferences and offer unique and innovative…
CategoryLifestyle
Scrambled Boiled Egg Tutorials
The Nighthawkinlight How to Scramble Video Changes Up Cooking
Restaurants and food manufacturers can apply inventive techniques to create new products and dishes.
CategoryLifestyle
Sweet-Savory Snack Tutorials
The Homemade Cheez-Its Work in Diverse Flavors
Innovation opportunities for creating customizable, healthier and unique snacks for consumers.
CategoryLifestyle
Video Cooking Tip Platforms
TalkToChef Offers Professional Kitchen Advice Via Live Cooking Videos
Disruptive innovation opportunity: Explore how the use of augmented reality can enhance the dining experience by providing interactive menus or visual representations of dishes.
CategoryLifestyle
Artful Mosaic Sushi Tutorials
‘Sorted Food’ Shares a Tutorial on How to Make Mosaic Sushi
Innovative sushi dishes and tutorials can create opportunities for restaurants, food trucks, and catering businesses to expand their offerings and reach new customers.
CategorySpecial
Crustacean Consumption Tutorials
The How To: Shuck Oysters Video Masters Seafood Consumpton
Opportunity to develop online courses or platforms for teaching seafood consumption techniques to a wider audience.
