The idea of sour beer might make some stomachs turn, but that is because they have never tried the New Belgium La Folie. A good quality sour ale that will enlighten beer lovers to the joy of such potent flavor, it is released every spring as a proper welcome to the warmer weather and sunshine. While some people look forward to chocolate eggs and cherry blossoms, others can't wait until the latest New Belgium La Folie beer.
Spending one to three years in French wooden barrels, the New Belgium La Folie beer is wood-conditioned, which has a delightful tartness and finishes on a dry note. A mouth-puckering treat to say the least, this beer boasts sour apple notes, a dry effervescence and earthy undertones. How could someone not want to try it?
Key Themes Behind This Trend
- Sour Beer Trend
- The growing love for sour beer can be tapped into by beer companies by creating more diverse sour beer options.
- Wood-aged Beer Trend
- Beer companies can continue to explore wood-aging techniques to create unique and dynamic flavors, driving innovation in the industry.
- Seasonal Beer Trend
- Seasonal beer releases can create a sense of anticipation among consumers and incentivize them to try new and unique flavors each time they are released.
Where This Applies
- Craft Beer Industry
- Craft beer companies can capitalize on the growing sour beer trend by offering unique and flavorful sour beer options to consumers.
- Woodworking Industry
- Woodworking companies can explore partnerships with beer companies to produce custom wooden barrels for creating unique wood-aged beer flavors.
- Seasonal Food and Beverage Industry
- The seasonal beer trend can inspire food and beverage companies to create seasonal products that create a sense of anticipation and exclusivity among consumers.
