Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sobriety
Shockvertising
Taking a raw approach, advertisers use reality to deter drinking.
4.6
Trend score
Trend
What is the Sobriety Shockvertising trend?
Sobriety Shockvertising: Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers.
Trend themes
Themes within the Sobriety Shockvertising trend
Three behaviours holding the trend together01
Reality Shockvertising
Advertisers and activists using a realistic approach to promote awareness amongst youth and elders.
02
Comical Shockvertising
Using humor and art to convey a harsh reality in a fun and creative way.
03
Prankvertising
Shocking people with real-life scenarios or simulated situations to urge prevention.
Industry implications
What the Sobriety Shockvertising trend means for industry
Where the trend changes the playbookFor
Advertising industry
Exploration of new techniques in advertising, targeting diverse groups of people.
For
Alcohol industry
Developing products and campaigns that stress responsibility, and safety.
For
Comedy industry
Taking on serious topics through a lighthearted approach, and using art as a creative form to convey critical messages.
Trend signals
Trend signals for Sobriety Shockvertising
Trend score 4.6 out of 10, from popularity 76%, activity 53%, freshness 8%.
Popularity76%
Activity53%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Sobriety Shockvertising trend
4 featured examples from May 16 to Dec 11, 2013CategoryLifestyle
Alcohol Awareness Doll Ads
These Drunk Barbies Warn About the Effects of Alcohol
Integrating innovative and unconventional advertising techniques, like doll-based campaigns, can disrupt traditional methods in the alcohol awareness sector.
CategoryLifestyle
Head-Splattering Drinking Ads
This Print Ad for the Don't Drive Drunk Foundation is Visually Bold
The advertising industry can use disruptive messaging and visuals to grab attention and generate awareness for various causes and social issues.
CategoryLifestyle
Simulated Crash Bathroom Pranks
The Think! Pub Loo Shocker Campaign Dissuades Drinking and Driving
The advertising industry can use shock tactics and simulated experiences to generate attention toward critical causes or deliver important messages to the public.
CategoryPop Culture
Epic Drunk Driving Pranks
This Video Featuring Tom Mabe Shows the Comedian Playing Hospital Pranks
Brands can utilize the growing popularity of prank videos on online platforms in their advertising campaigns and work with influencers to reach new audiences.
