Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Sobriety Shockvertising

Taking a raw approach, advertisers use reality to deter drinking

Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
96,371 Total Clicks
Date Range:
May 13 — Apr 14
Trending:
Warm

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

play_circle_filled Bloody Soap Pranks
Bloody Soap Pranks
This Terrifying Halloween Prank Makes People Think They Have Bloody Hands
play_circle_filled Rivalling School Pranks
Rivalling School Pranks
In This School Prank, a Group of Harvard Students Conducts Yale Tours
play_circle_filled Online Oversharing Pranks (UPDATED)
Online Oversharing Pranks (UPDATED)
These Social Media Experiments Play with Info Shared Online
play_circle_filled Undead Corpse Elevator Pranks
Undead Corpse Elevator Pranks
The Space Channel's Elevator Prank Plays with People's Minds
play_circle_filled Online Oversharing Pranks
Online Oversharing Pranks
This Jack Vale Prank Uses Info People Share Online To Trick Them
play_circle_filled Shared Personal Info Pranks
Shared Personal Info Pranks
This Social Media Experiment Freaks Out Strangers with "Personal" Info
play_circle_filled Telekinetic Movie Promo Pranks
Telekinetic Movie Promo Pranks
This Woman Used Her ‘Telekinetic Powers’ in a Coffee Sh
play_circle_filled Horrifying Cinematic Doll Pranks
Horrifying Cinematic Doll Pranks
‘The Curse of Chucky’ Will Scare the Living Daylights
play_circle_filled Inspirational Grocery Gestures
Inspirational Grocery Gestures
Hales Pays For People's Groceries as an Act of Goodwill
play_circle_filled Inspiring Homeless Veteran Makeovers
Inspiring Homeless Veteran Makeovers
This Moving Veteran's Day Video Helps to Restore Hope
Battling Booze Infographics
Battling Booze Infographics
This Infographic Examines the Popularity of Beer vs Wine
Comparative Beverage Consumption Stats
Comparative Beverage Consumption Stats
This Beer vs Coffee Infographic Shows Effects on the Brain
Beginner Wine Guides
Beginner Wine Guides
This Infographic Teaches Novices the Wine Basics
Hangover-Preventing Drinks
Hangover-Preventing Drinks
The Hydrating Beer Boasts Electrolytes for Better Morning Afters
Beer-Infused Cupcakes
Beer-Infused Cupcakes
PubCakes Combine Scrumptious Cupcakes with a Delicious Craft Beer Recipe
play_circle_filled Highrise Infidelity Stunt Ads
Highrise Infidelity Stunt Ads
The Discovery Channel’s Campaign Has a Man Escaping an Angry H
play_circle_filled Joke Jogging Publicity Stunts
Joke Jogging Publicity Stunts
Fevicol’s Simple Marketing Campaign Stages Runners Stuck in Pl
Alcoholic Disney Apparel
Alcoholic Disney Apparel
This 'Hakuna Some Vodka' Tank Refashions the Lion King for Adults
Edible Athlete Bust Campaigns
Edible Athlete Bust Campaigns
Subway's Jarvis Jones Food Sculpture is the Ultimate Sports Tribute
Bacon-Branded Vino
Bacon-Branded Vino
Vi Novell Wine Packaging Commemorates the Seasonal Slaughter of the Pig
Booze-Concealing Neckwear
Booze-Concealing Neckwear
This Flask Tie Lets Wearers Conceal Their Booze and Look Good Doing It
Floating Briefs Publicity Stunts
Floating Briefs Publicity Stunts
Paddy Power Uses a Giant Underwear Blimp Ad to Promote its Brand
play_circle_filled Urban Speed Cycling Campaigns
Urban Speed Cycling Campaigns
View the Winner's Perspective From the Red Bull Bike Race in Chile
Godly Drunk Driving Ads
Godly Drunk Driving Ads
The Yama Drunk Driving PSA Features the Hindu God of Death
play_circle_filled Excessive Gambling Encouragement Ads
Excessive Gambling Encouragement Ads
Titanbet.it Ad Shows Poker Chips Rising From the Ground
play_circle_filled Scavenger Hunt Publicity Stunts
Scavenger Hunt Publicity Stunts
Patrons Search for Hidden Money in MK Art Gallery
Massive Shopping Center Slides
Massive Shopping Center Slides
Microsoft Installs Giant Slide in UK Mall for Windows 8 Commercial
Double Vision Drinking Ads
Double Vision Drinking Ads
The Safer Journeys Campaign Focuses on Alcoholic Family Legends
Intoxication-Sensitive Outerwear
Intoxication-Sensitive Outerwear
Breathalyzer Jacket Determines if You're Too Drunk to Function
Engulfing Beverage Reminders
Engulfing Beverage Reminders
These TAC Drunk Driving Ads Include Morbid Messages
Artistic Drunk Driving Reminders
Artistic Drunk Driving Reminders
These Bottle-Shaped Art Installations Remind Drivers not to Drive
Anti-Drunk Drivertising
Anti-Drunk Drivertising
Googly-Eyed VW Beetle Reminds Germans Not to DWI
Anti-Drunk Driving Gadgets
Anti-Drunk Driving Gadgets
Geosat 6 Drive Safe
play_circle_filled Purse-Size Booze Detector
Purse-Size Booze Detector
Pocket Breathalyzer
Manditory Breathalizers Installed in All Cars
Manditory Breathalizers Installed in All Cars
MADD's New Goal