Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Beer-Infused Cupcakes

PubCakes Combine Scrumptious Cupcakes with a Delicious Craft Beer Recipe

— August 18, 2013 — Lifestyle
KickStarter project PubCakes has garnered a ton of attention for their ingenious dessert creation that combines all the splendor of a soft and fluffy cupcake with the deliciousness of a solid craft beer recipe.

PubCakes was started by a cake designer by the name of Misty Birchall who wanted to spread her baking skills throughout North America. To do this, she created a cake mix with the help of KickStarter to sell in grocery stores and bakeries around the continent. This mix uses the richness of craft beer along with the sweetness of a cake mix to produce a surprisingly delicious confection.

Craft beers are growing in popularity all over the world, as many people switch from big brands like Budweiser in favor of their local breweries, from Flying Monkey to Steamwhistle. This has caused a ton of interest in craft beer recipes, which makes Birchall's foray into the alcoholic baking industry a huge success and a brilliant plan. Hopefully her PubCakes will make their way to Canada soon: it's only a matter of time!
Trend Themes
1. Popularity of Craft Beer - The growing popularity of craft beers has created an opportunity to incorporate its flavors into other products, like cupcakes.
2. Alcoholic Baking - The rise of interest in craft beer recipes has opened up a market for alcoholic baking, as demonstrated by PubCakes.
3. Local Brewery Movement - The shift towards supporting local breweries has created a demand for products that utilize craft beer flavors, such as beer-infused cupcakes.
Industry Implications
1. Craft Beer Industry - Craft breweries can explore collaborations with bakers and dessert makers to create unique craft beer-infused products.
2. Baking Industry - Bakers and dessert makers can capitalize on the popularity of craft beer by incorporating its flavors into their products, like beer-infused cupcakes.
3. Grocery Store Industry - Grocery stores can attract customers by offering craft beer-infused baking mixes and products, responding to the growing demand for alcoholic baking.
3.4
Score
Popularity
Activity
Freshness