Category
Fashion
Crown Care
Trend cluster
Category
DIY
Cosmetology
The spa is ditched for at-home devices that provide on-demand results.
3.0
Trend score
Trend
What is the DIY Cosmetology trend?
DIY Cosmetology: The need to participate in cost-effective beauty rituals at home is on the rise. Consumers are looking for solutions that provide comparable results to formal surgeries and professional services in the comfort of their own home. Buffing, tightening and firming their way to perfection, individuals strive to present a picture perfect image of themselves with a new emphasis on convenience.
Trend themes
Themes within the DIY Cosmetology trend
Three behaviours holding the trend together01
DIY Beauty
Increasing demand for cost-effective beauty rituals at home has led to the rise of DIY beauty products and devices.
02
At-Home Beauty Devices
Consumers are seeking convenient solutions that provide comparable results to formal surgeries and professional services in the comfort of their own home.
03
Personalized Beauty
Consumers are looking for personalized beauty regimes that fit their unique skin type and lifestyle needs.
Industry implications
What the DIY Cosmetology trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry must offer more cost-effective, at-home solutions to meet the increasing demand for DIY beauty.
For
Home Appliance
The home appliance industry has an opportunity to develop new devices that provide at-home beauty treatments, such as facial steamers and cleansing devices.
For
Health and Wellness
The health and wellness industry can capitalize on the trend towards personalized beauty regimes by offering products that target specific skin types and lifestyles.
Trend signals
Trend signals for DIY Cosmetology
Trend score 3.0 out of 10, from popularity 55%, activity 28%, freshness 8%.
Popularity55%
Activity28%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the DIY Cosmetology trend
4 featured examples from Jan 28 to Apr 18, 2014CategoryFashion
Revitalizing Skin Care Devices
The Tria Skin Rejuvenation Laser Will Slow Down Father Time
The beauty and skincare industry can explore the opportunities presented by portable skin care devices and incorporate them into their product offerings and services.
CategoryLifestyle
Steamy At-Home Facials
Dr. Dennis Gross Skincare 'Steamer Solutions' Gently Moisturizes
The beauty and skincare industry can explore innovative at-home product lines and treatments that provide professional results to customers.
CategoryLifestyle
Precision Facial Cleansing Devices
The Foreo Luna Skin Care Devices Apply a Deeper Skin Cleanse
Disruptive innovation opportunity: Develop innovative beauty tools and devices that revolutionize skincare routines and improve overall effectiveness.
CategoryLifestyle
Kissable Lip Exfoliator Kits
The Fabulips 'Pout'-o-matic System Will Give You Silky Smooth Lips
Disruptive innovation opportunity: Integrate technology into beauty and cosmetics, creating innovative products like the Fabulips 'Pout'-o-matic Spa Powered Lip-Perfecting System.
