Category
Tech
Automated Upkeep
Trend cluster
Category
Digital Networking
2.0
Business-oriented socialization gets a tech-focused update.
4.8
Trend score
Trend
What is the Digital Networking 2.0 trend?
Digital Networking 2.0: Unlike Boomers, Generation X holds a distinct ability to adapt, which is something we're seeing with regard to business networking and job hunting in the 21st century. Digital enhancements to business cards, resumes and even small talk are pushing the industry ever-forward to effectively continue the generational transition that's taking place in the workforce from aging management to go-getter Gen X'ers and Millennials.
Trend themes
Themes within the Digital Networking 2.0 trend
Three behaviours holding the trend together01
Interactive & Tech-Enabled Resume
Design Resumes using technology, infographics, QR, and online portfolios to showcase creative skills to employers.
02
Gamification of Job Interview Process
Interactive challenges as part of the interview and hiring process using game-like platforms that reward candidates for their skills and achievements.
03
Smart Business Cards with Embedded Electronic Chips
Embed electronics chips in business cards, allowing both sender and receiver to transfer contact information like phone, email, and social media quickly.
Industry implications
What the Digital Networking 2.0 trend means for industry
Where the trend changes the playbookFor
Human Resources
HR professionals can leverage tech-enabled products and services that make the recruitment and hiring process more efficient and engaging.
For
Marketing and Sales
Marketing and sales teams can incorporate emerging technology like gamified apps or electronic business cards to engage with customers at a deeper level.
For
IT and Software Development
The gamification of the interview process provides an excellent opportunity for IT and software professionals to showcase their skills and collaborate with potential employers.
Trend signals
Trend signals for Digital Networking 2.0
Trend score 4.8 out of 10, from popularity 79%, activity 58%, freshness 8%.
Popularity79%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Digital Networking 2.0 trend
6 featured examples from Apr 9, 2013 to Feb 6, 2014CategoryTech
High-Tech Business Cards
Customizable Credentials From TechKeys Also Function as Clever Keyboards
Disruptive innovation opportunity: Incorporate high-tech features into traditional printing and stationery products to cater to modern business needs.
CategoryTech
Revealing Face Scanner Apps
The Google Glass App NameTag Reveals Details
Facial recognition technology such as the NameTag app has disruptive innovation opportunities for security industries to improve surveillance systems and prevent crime.
CategoryTech
Tap Touchscreen Business Cards
Info on Touchbase Business Cards is Easily Transferred to Phones
There is an opportunity to create memorable and interactive experiences on promotional merchandise through integrating personalized web applications, using technologies like touch…
CategoryTech
Gamified Interview Apps
The 'Codetoki' Platform Helps Find IT Talent with Digital Interviews
The recruitment industry can integrate gamification to find the best candidates and provide a competitive platform for job seekers
CategorySpecial
QR-Coded Creative Resumes
Graphic Design Student Errol Veloso Created This Slick Resume
In the graphic design industry, creating visually unique and appealing resumes can set job seekers apart from the competition.
CategoryTech
DIY Controller Credentials
This Electronic Business Card Takes Digital Connections to a New Level
Opportunity for networking industry to innovate and offer a more tech-savvy and interactive way for professionals to exchange information and connect with each other.
